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Performance Manager

1 month ago

Riyadh, Saudi Arabia Mindshare Full time

Role Title & Location:
Performance Manager, Riyadh KSA

Reporting Line & Organization Profile:
We are Mindshare. A global media platform company that accelerates Good Growth for its clients in the age of a new marketing economy. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate growth for our clients by connecting digital, media, creative and tech, prioritizing customer relationships, customer voices, real-time activation that is underpinned through data to demand a response.

Our network is always on, always live. Our people are acutely aware of what’s happening in their city, their country, their specialist area of expertise. We understand brands, markets, and media. Most of all, we understand other people. The people we live with. The people we work with. The people we are.

We were the first purpose-built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries.

Role summary and Objectives:
Performance Manager

The Performance Manager is responsible for developing and delivering a range of performance marketing product, creating & delivering performance marketing strategies, campaign reporting and analysis.

Duties and Responsibilities:

- To draft paid performance proposals and presentations
- Manage Google relationship for accounts under management
- Build campaign structure based on client brief
- Develop and manage all components of a paid performance campaign, including keyword portfolio development, creative, landing page optimization, keyword bidding, and maintaining / improving day-to-day campaign spend
- Work closely in sharing and implementing Google Betas/Extensions with clients and work closely with Google on developing the partnership
- Ensure delivery on performance targets for clients
- Monitor & measure performance activity, engagement metrics, analysing results, translating information into learning & strategic recommendations.
- Maintain appropriate mid-level Client relationships.
- Build Client respect and be recognized as a leader on their business.
- Work closely with Digital Managers to identify and deliver performance marketing requirements
- Work closely with performance manager/planners to deliver on campaigns
- Work closely with other business units etc Mindsights, Business planning, Social, Digital
- Ensure full knowledge of tools like Adwords, Marin, DS3, Adgooroo

Qualifications:

- 5+ years Digital all-rounder with proven experience and a strong understanding of multiple digital media channels (affiliates, online display, social, paid search, SEO, programmatic, etc.) as well as a passionate following of new/emerging channels & technologies.
- Google, Facebook, Snapchat, Tiktok and Twitter ads are essential for this role.
- Data-driven and creative to push the envelope on new user acquisition
- Must have experience with demand side platforms (DSPs) and ad-servers (e.g. DV360, Campaign Manager)
- Have experience of using Google Analytics (or similar web analytics platform) and especially experience working with PPC and social bid management tools
- You have demonstrable interest for ecommerce marketing and the knowledge of other online marketing channels and their interactions with each other
- Creative thinking and problem solving to come up with solutions
- Tenacity, resilience, flexibility, and judgement to deal with difficult situations