Assistant Brand Manager
3 weeks ago
**Job title**: Assistant Brand Manager - Fabric Cleaning
**Location**:Jeddah, KSA
Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.
Look in your fridge, or on the bathroom shelf, and you’re bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.
Our Corporate Strategy aims to double the size of our business while reducing our impact on the environment by 2020. As a result, in the months and years to come, we envisage many opportunities for our staff to progress and gain vital experience. It’s never been such an exciting time to join the Unilever team.
About the position:
This is a high profile and demanding role, working on fabric cleaning category in Saudi Arabia, managing one of Unilever’s strongest global brands.
The Marketplace is extremely competitive with several big brands competing across different formats. Our mission is to grow our profitably while offering consumers the right product for their different needs.
The role is to drive the overall growth of the category, land break through innovations, drive consumer and shopper understanding, lead a strong and diverse cross functional team, manage agencies, and conduct various analysis to identify hot spots and areas of growth.
Main responsibilities:
1. Planning
- Assist in preparing Annual and Long term plans for the brand and projects, based on agreed strategy to indicate tonnage forecast, advertising and promotion plan, market research plan and marketing appropriation.
2. Lead other functions to achieve the final short and long term objectives of the brand.
A- Marketing Research
- Monitor consumer research and draw conclusions on brand performance. Recommend corrective actions based on research findings.
B- Product / Packaging Development
- Roll out promotional packaging changes in local market.
C- Advertising
- Prepare brand advertising strategies and program, based on agreed strategy
- Develop and execute communication plans
- Work with agencies to for project deployment
- Develop digital content
D- Promotion / Merchandising
- Prepare promotion plans with category operations team
- Develop shelf planograms and instore activities
E- Control
- Activity timing: Ensure that all activities are completed on time and In Full
- Budgets: Ensure that all brands / projects expenditure is kept within agreed budget
F- Monitoring
- Brand elements: Monitor all brand elements-advertising, product, packaging, promotion price, cost etc. recommending modifications and improvements where necessary.
- Monitor day to day operations on the brand from all function sides to have plans in place on time. Monitor competition actions and ability to react fast. Brand Data: Review all brand / market data - sales audit, competition, distribution etc. - to detect areas of weakness / strength and recommend correcting action.
Key relationships
Critical success factors of the job
Key competencies:
- Understanding into insight
- Consumer & Customer focus
- Strategic Influencing
- Organizational awareness and time management
- P&L understanding
Key skills:
- Communication skills
- Analytical skills
- Strong interpersonal skills
- Project management skills
- Presentation Skills
Being Agile and bringing a positive energy
Relevant Experience
Marketing experience of at least 2+ years. Arabic Speaker is preferred.
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