
Brand Coordinator
3 days ago
P
OSITION OBJECTIVE - The position is responsible for overall brand development and implementation for maximized sales and profit.
- trategize for brand penetration and positioning within the region to create brand image in the market. K
ey Responsibilities: M
arketing:
- o interface and execute all marketing / promotional activities between respective principals and brand managers / operations managers and VMs.
- o take care of executions of all brand promotional activities under the supervision of Apparel’s Marketing Team and respective brand managers.
- he above activities will include ATL (above the line) activities and BTL (below the line) activities.
- o liaise and execute seasonal changes (windows, in stores, POS, catalogues and associated marketing collateral) with vendors, principals, internal marketing and brand managers.
- o work on media plans and artworks well in time and ensure the deadlines are being achieved for respective brands.
- o work on pitch documents along-with the respective brand managers.
- nsure complete library of advertisements (hardcopies of magazines, pictures of events, pictures of outdoor, etc) are maintained and archived.
- isit all brand outlets on continuous intervals and ensure the visual standards are being implemented including store windows.
- nterface and help the brand managers and the ecommerce team for online trade.
- ontinuously look at attractive opportunities for marketing / promoting respective brands.
- o maintain a ready reckoner of media spends for respective brands month wise, region wise, media wise.
- o assist respective brand managers or internal marketing team on logistics side during events and promotion.
- o share all information related to the business with respective line managers when required.
- o work and plan annual marketing budgets along-with respective brand managers.
- ork with the store and respective brand managers for photo shoots.
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