Regional Marketing Manager

4 months ago

Riyadh, Saudi Arabia Lucy Electric Full time

Job Advert

Internal Job Title**:Regional Marketing Manager - Middle East**

Business**:Lucy Electric MENA Regional Headquarters**

Location**:Riyadh, Saudi Arabia**

Job Reference Manager**:3294**

**Job Purpose**

We are seeking an experienced and innovative Regional Marketing Manager to join our team and drive our marketing and business development efforts in the MENA region. As the Regional Marketing Manager, you will be responsible for identifying new market opportunities, monitoring the regional market landscape and competitors, and developing and implementing effective marketing strategies to promote our products/services and drive business growth. Your role will play a crucial part in shaping the success of our regional marketing initiatives.

**Job Dimensions**

Working under our global marketing plan, as Regional Marketing Manager you will work closely with Regional General Manager, Regional Sales Teams, and other functions with functional reporting lines to Lucy Electric Marketing Director.

The role will be based in our Regional Headquarters office in Riyadh and will require traveling to regional countries and to the UK when needed.

**Key Accountabilities**

1. Market Analysis and Opportunity Identification:

- Conduct thorough market research to identify emerging trends, customer needs, and untapped opportunities in the region.
- Monitor and analyze market dynamics, industry developments, and competitive activities to stay informed about the regional landscape.
- Identify and evaluate potential target segments, customer profiles, and market entry strategies for effective market penetration.

2. Marketing Strategy and Planning:

- Develop a comprehensive regional marketing plan aligned with the company's objectives, incorporating market insights and growth opportunities.
- Define clear marketing objectives, target metrics, and key performance indicators (KPIs) to measure the success of regional marketing initiatives.
- Collaborate with cross-functional teams to align marketing strategies with product development, sales, and overall business strategies.

3. Brand Management and Positioning:

- Ensure consistent brand messaging, positioning, and visual identity across all marketing channels and touchpoints within the region.
- Develop and execute brand-building initiatives, including advertising campaigns, sponsorships, events, and public relations activities.
- Maintain brand guidelines, monitor brand perception, and take proactive measures to enhance brand awareness and reputation in the region.

4. Campaign Development and Execution:

- Create innovative and effective marketing campaigns tailored to the regional market, leveraging various channels such as digital marketing, social media, print, events, etc.
- Oversee the end-to-end execution of marketing campaigns, including planning, content development, creative direction, media buying, and performance tracking.
- Monitor campaign results, analyze data, and make data-driven adjustments to optimize campaign performance and ROI.

5. Marketing Collateral and Content Development:

- Collaborate with the marketing team to develop compelling marketing collaterals, sales tools, presentations, and digital content specific to the region.
- Ensure that all marketing materials are accurate, engaging, and aligned with brand guidelines and local market preferences.
- Coordinate with internal and external stakeholders, including agencies, designers, and copywriters, to deliver high-quality marketing assets.

6. Relationship Management and Collaboration:

- Establish and nurture relationships with key stakeholders, including regional sales teams, distributors, partners, and industry influencers.
- Collaborate with the sales team to align marketing activities with sales objectives and support lead generation and conversion efforts.
- Liaise with global marketing teams to share best practices, leverage global marketing assets, and contribute to global marketing initiatives.

**Requirements**:
1. Education and Experience:

- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
- Proven experience in regional marketing roles, preferably in a multinational or regional company.
- Demonstrated success in developing and executing marketing strategies and campaigns.

2. Strategic Thinking and Market Insight:

- Strong analytical and strategic thinking skills to identify market opportunities and formulate effective marketing strategies.
- In-depth knowledge of regional market trends, consumer behavior, and industry dynamics.
- Ability to analyze market research data and translate insights into actionable marketing plans.

3. Creative and Innovative Mindset:

- Demonstrated creativity in developing marketing campaigns and collateral that resonate with the target audience and differentiate the brand.
- Ability to think outside the box, embrace new marketing trends, and leverage digital platforms for effective marketi

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