Communication and Digital
2 weeks ago
**البلد**
المملكة العربية السعودية
**موقع العمل**
مركز جدة-زهران للأعمال (المملكة العربية السعودية)
**جهة العمل**
شركة السعودية للمنتجات البترولية الكاملة
**المجال**
التجارة، الاتصالات
**الموقع**
جدة
**نوع الوظيفة**
دوام كامل
**الخبرة**
أقل من 3 سنوات
**ملخص التأهيل المطلوب**
- درجة البكالوريوس في التسويق، وسائل الإعلام، ووسائط الإعلام الرقمية، أو ما يعادلها.
- خبرة لا تقل عن 2 سنة في دور وسائل الإعلام الرقمية أو الاتصالات المفضلة في قطاع الزيوت التشحيم.
- إجادة اللغتين الإنجليزية والعربية.
- معرفة عميقة بقنوات وأدوات الاتصال الرقمية.
- استعمال المهارات التحليلية، مثل Google Analytics، لتتبع وقياس أداء الحملات الرقمية.
- انتباه للتفاصيل، الإبداع والابتكار. مهارات شخصية قوية والقدرة على العمل بفعالية في بيئة فريقية متنوعة وعابرة للأقسام.
- **الأنشطة**
- دعم مدير التسويق في تنفيذ استراتيجيات الاتصال الرقمي المتماشية مع أهداف التسويق العامة للشركة.
- إدارة وتحديث موقع الشركة على الإنترنت، وضمان جاذبيته بصريًا، وتحسينه لمحركات البحث.
- دعم مدير التسويق في تنفيذ الحملات الرقمية عبر القنوات المختلفة، بما في ذلك وسائل التواصل الاجتماعي والإعلانات العرضية.
- مراقبة وتحليل أداء الحملات الرقمية باستخدام أدوات التحليلات، اتخاذ قرارات مستندة إلى البيانات لتحسين فاعليتها.
- إنشاء محتوى جذاب وملائم للمنصات الرقمية، بما في ذلك مشاركات وسائل التواصل الاجتماعي، المقالات، الفيديوهات، والمخططات التوضيحية.
- التعاون مع الفرق الداخلية، مثل المبيعات، وتطوير المنتجات، لضمان أن تكون جهود الاتصال الرقمي متماشية مع أهداف الأعمال العامة.
- البقاء على اطلاع دائم بالاتجاهات الصناعية وأفضل الممارسات في الاتصال الرقمي، ومشاركة الرؤى والتوصيات مع الفريق.
- بناء والحفاظ على علاقات قوية مع الشركاء الخارجيين، مثل وكالات الإعلام، والمؤثرون، وشركاء الصناعة.
- إجراء تحليل منتظم للمنافسين لتحديد الفرص ووضع استراتيجيات للتميز في السوق.
- إدارة استفسارات العملاء عبر الإنترنت والتعامل مع التعليقات، الرد بسرعة على الاستفسارات وضمان تجربة إيجابية للعملاء.
**السياق والبيئة**
- يتم التشغيل في سوق تنافسي للغاية، مع حصة سوقية صغيرة نسبيًا (حوالي 6٪)
- ضعف وجود العلامة التجارية، في السنوات القادمة يتم التركيز على التواصل المباشر مع جميع المستخدمين النهائيين.
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