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Marketing Coordinator

4 weeks ago

Riyadh, Saudi Arabia BFL Group Full time

**Company Overview**

BFL Group is one of the world’s leading off-price retailers of fashion and homeware. With headquarters based in United Arab Emirates, we serve over markets across the region and in Europe.

Our goal is to delight customers and entice them back with the promise of exceptional pieces that excite - all at up to 80% off the original retail price for fashion designer brands. Our unique “Treasure Hunt” model ensures there is always something new to explore, desire and discover within our stores. Our customers walk out with new items every time they visit any of our stores.

**Key responsibilities**:

- Organize and oversee advertising/communication campaigns (social media, Outdoor, etc.), exhibitions and promotional events.
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
- Write copies for diverse marketing distributions (brochures, press releases, website material etc.) for relevant campaigns.
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
- Monitor progress of campaigns using various metrics and submit reports of performance.
- Collaborate with managers in monitoring expenses.
- Integrate all channels of marketing (social media, content marketing, print).
- Generate, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
- Turn fans into customers and turning customers into advocates.
- Abide by the Marketing SLA and timelines.

**Qualifications**:

- 3 years experience in a similar role
- Retail industry background is a must
- Verbal and written communication skills in Arabic and English

Ability to commute/relocate:

- Riyadh: Reliably commute or planning to relocate before starting work (required)