Head of Content

7 months ago

Riyadh, Saudi Arabia Tahaluf Full time

**Company Description**
Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Be part of something BIG Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat, as well as establishing Saudi-born brands, such as InFlavour, a not-to-be-missed meeting place for the global Food & Beverage industry.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

The Head of Content is responsible for the management of the content production team within the CityScape portfolio. The Head of Production will be held accountable for the commerciality of conference content in the market, ensuring delegate conference sales and sponsorship sales are maximised.

Responsible for the overall strategic direction of the entire content strategy.

Ensure the conference team meet and exceed expectations when it comes to world-class content that can be monetized.

**Key Responsibilities**
- You will be responsible for ensuring the conference team develops and creates an engaged community by producing powerful content for digital initiatives such as webinars, virtual events and newsletters as well as the event main conferences.
- In-charge of physical and digital content creation
- Speaker negotiation related to virtual and physical events, including multiyear deals
- Ensure value across a large-scale budget including negotiation with speaker agencies to include multiple speakers and deals spanning across 1-3 years
- Managing the production team who are based in different countries, including the training of new producers across virtual and physical initiatives
- Hands on agenda writing for digital and physical products
- Scheduling of the production team across multiple months on the lead up to the event including mini initiatives and digital events
- Training of production team in SADCRAB including enhancing skill sets across Copy writing, research, deadlines, briefings.
- Developing a digital agenda for the whole year including webinars, newsletters, content
- Capable to monetize hybrid content during the event and throughout the year
- Sponsorship direction and sales briefings to the wider team to ensure they understand the objectives and USPs when pitching to clients to secure deals
- Government liaison and technical aspects across all relevant projects
- Creation of the investor program, including agenda writing, securing VCs and private equity firms in addition to creation of virtual iniciatives tailored towards VCs on the lead up to the event
- Work with department heads develop year-round strategies that will increase the commerciality of the conferences and content we produce
- Overall team management, appropriate resourcing, coaching and mentorship of team members

**KPI’s**
- Delegate attendance and revenue
- Sponsorship revenue and digital sponsorship generation
- Timely delivery and quality of conference programmes
- Strategy development and delivery

**Main Duties & Responsibilities**:

- Project management/commerciality
- Manage the overall operational, budgetary, and financial responsibilities and activities of the conference department.
- Review performance data that includes financial, sales, and activity reports and spreadsheets, to monitor and measure departmental productivity, goal achievement, and overall effectiveness.
- Plan, evaluate, and improve the efficiency of business processes and procedures to enhance speed, quality, efficiency, and output.
- Review and approve creative briefs, conference brochures and briefs

**People Management**
- Mentor and provide any necessary training to the entire team and ensure all team members have the appropriate tools and methods to meet their required KPIs
- Develop, communicate and manage the bonus structures and KPIs for all team member

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