Senior Brand Manager

1 month ago

Jeddah, Saudi Arabia Abbott Laboratories Full time

**Job Title**

**Brand Manager**

**About Abbott**

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

**Working at Abbott**

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

- Career development with an International Company where you can grow the career you dream of
- A Company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A Company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

**The Opportunity**

Our Nutrition Business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna®- to help get the nutrients they need to live their healthiest life.

**What You’ll Do**

Working closely with commercial teams and regional management to support the rapid growth of the division in Saudi Arabia will be critical for the role.

Primary responsibilities include:

- Leads and directs all marketing activities for the assigned brand including P&L responsibility, to achieve volume, organic growth, market share and profit objectives in line with the overall business priorities.
- Collaborates closely and provides strategic direction to cross-functional groups (e.g. Insights, Access, Medical, Sales, Training, Regulatory) for the development and implementation of both strategic and execution plans
- Combine qualitative (e.g., behavioral, attitudinal, psychological, cultural) quantitative data (e.g., big data, analytics), customer, and market information generate performance insights and drive marketing strategies.
- Participate in the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives.
- Analyze and interpret primary and secondary market research to gain insights from healthcare professionals and patients/consumers to develop and enhance brand strategies and subsequent tactical implementation. Perform ongoing competitive intelligence and distill complex information to deliver key insights to the sales team to maintain competitive positioning. Anticipate/identify threats and opportunities and make recommendations and develop tactics to respond to threats and opportunities
- Establish strategies and tactics that differentiate Abbott Nutrition products from competitors and further demonstrate the products’ utility in different indications
- Periodically meets with top key opinion leaders and establishes good rapport with them
- Evaluating the effectiveness of promotion and advertising programs and suggesting improvements
- Develops brand relevant marketing materials and conducts regular training for the sales team

**Required Qualifications**

University Degree in Marketing, Nutrition, Life Sciences or related field

**Preferred Qualifications**
- 6+ years’ experience in pharmaceutical and/or healthcare industry with a minimum of 4+ years of experience in marketing.
- Fluent in English
- Good communication and presentation skills
- Self-starter, possesses flexibility and ability to work under pressure in a fast-changing environment and ambiguous situations
- Positive attitude, team player with a high level of initiative, energy and enthusiasm
- Driven by objectives, solutions and adhering to deadlines

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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