Sales Sr Manager
3 days ago
**Responsibilities**:
**JOB PURPOSE**:
The OT Channel Sr. Manager is responsible for developing OT Channel in Saudi and delivering revenue, share and profit targets.
**PRINCIPAL ACCOUNTABILITIES**:
- Provide leadership, vision and a growth strategy for the OT Channel in Saudi
- Develop and implement compelling channel plans to drive Net revenue, Nopbt and market share
- Improve OT Channel Profitability & CTS in-line with Productivity targets and improve Customer Service Levels
- Develop growth oriented/performance driven Customer CDA’s while maintaining Channel profitability
- Develop annual Customer Activity Calendars/plans in-line with brand plans and activation calendar
- Deliver optimal Channel distribution & execution KPI’s
- Launch product innovations, range extensions, LTO’s as per aligned KPI’s and guidelines
- Embed an NRM culture and roll out Pack Price moves & initiatives in a timely manner
- Build long term successful partnerships with Key Accounts via Joint Business Planning as part of WCCE and reflected in TAG
- Analyze Channel share/EPOS reports and design relevant action plans to address opportunities
- Lead the OT Merchandizing team and ensure efficient and effective execution
- Develop best in class consumer-driven instore initiatives and shopper engagement programs
- Ensure best in class execution including superior Visibility, Merchandising & Access Points Strategy by stores and outlet type
- Roll out consumer centric in-store branding and sales drivers to improve brand presence, awareness and entice trials
- Update and share KA’s scorecards and develop action plans
- Manage channel budgets as per agreed investment plans and maintain budget trackers.
- Evaluate all activities and promotions as per ROI guidelines.
- Lead and develop a high-performance OT sales organization and build capability across each level of the organization
Qualifications:
**EXPERIENCE / COMPETENCIES REQUIRED**:
The role requires a blend of Customer Management and Field Expertise as well as strong financial acumen and profit driven mindset.
- Strong Commercial acumen
- Strong verbal and written communication as well as facilitation skills - Confidence to lead and direct discussion across all levels.
- Ability to engage and enthuse others with clear, concise communication.
- Strong Negotiation and Relationship building skills and ability to influence at all levels
- Demonstrated functional expertise in FMCG for a minimum of 6-8 years of sales field experience
- Spoken and written English and Arabic languages
- Customer & Channel understanding
- Sales Operations and Development skills/expertise
- Leadership and People management skills
- New Product Launches, Innovations
- Strong verbal and written communication as well as facilitation skills
- Organizational ability - managing a large workload
- Results Driven (results based on specific efficiency and productivity KPIs within predefined time frames)
- Leading and Motivating Others (Creating enthusiasm, inspire positive attitude, desire to succeed)
- Persuasive Communication (Clear, fluent concise communication, gaining agreement and commitment)
- Integrity (Mutual trust, consistent with company ethics and values)
- Execute and operationalize a business strategy
- University Graduate & Computer Literate
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