Consumer Marketing Manager Mena

2 weeks ago

Riyadh, Saudi Arabia ESL FACEIT Group Full time

**The world of esports/gaming is growing and so are we**

We’re now in search of adept individuals—seasoned experts in Marketing and Strategy—to join our ranks and join the driving force as our Consumer Marketing Manager for the MENA region.

**_ As the gaming and esports realm continues its remarkable ascent, we’re growing in stride. _**

**_But to maintain the seamless flow, a missing element beckons for attention: _**Acting as the voice of the customer, the Marketing team **is poised to champion the voice of the fans and players to ignite a customer-centric approach and become a strategic growth engine.

In the dynamic realm of esports marketing, **you, as the Consumer Marketing Manager MENA, will lead our three-year customer marketing strategy. Your role involves driving comprehensive campaigns for ESL/DH brands to boost event popularity, ticket sales, and digital viewership. Key responsibilities include planning and executing cross-media campaigns, aligning with various teams, building strategic stakeholder relationships, and working cross-functionally with global teams. **Additionally, you'll create and manage marketing materials, oversee students and freelancers, and report on campaign performance, consumer engagement, and business impact, while ensuring effective budget and media planning.

**What you will be doing**:

- Drive marketing campaigns to reach our current and future fans, covering all of ESL/DH products and brands.
- Concept, plan, implement, execute, and report on cross-media consumer campaigns: Drive popularity, attendance, ticket sales, and digital viewership of our worldwide events.
- Drive general popularity, awareness, and sentiment of our brands with consumer audiences.
- Communicate, and align the campaigns with other teams: Product, Comms, Event, and Leadership.
- Develop and cultivate key strategic relationships with stakeholders including players, influencers, teams, venues, partners, agencies, and other third-party service providers.
- Integrate marketing plans and storytelling with product brands and event productions.
- Work cross-functionally with global teams across multiple disciplines including Production and operational responsibilities:

- Create campaigns to engage existing and future fans with our brands and products.
- Follow through with the plans and bring campaigns to life.
- Create, produce, and manage marketing materials.
- Brief departments, freelancers, and agencies with their scopes of work.
- Run task and campaign management, and media planning.
- Work closely with other departments to implement campaigns into the
- products.
- Management responsibilities: Oversee the work of working students, and trainees; as well as oversee the work of freelancers and agenciesOperations, PR, Sales, and others to articulate product and brand vision.Report on campaigns, engagement, business impact, and consumer KPIs.
- Qualitative feedback from customers in purchase reports/experiences; Reports of reach, impact, conversion of driven campaigns and consumer communication
- Well-shared set of marketing materials
- Up-to-date content, budget, and media plans

**About you**:

- Good knowledge of media consumption behavior, and content marketing.
- Excellent copywriting skills in the English language.
- Good knowledge of Adobe Photoshop, InDesign, and Illustrator.
- Ability to plan and follow through with digital marketing, content planning, and measuring campaigns.
- Good knowledge of consumer analytics, and audience segmentation.
- Good knowledge of the esports content offerings across multiple game titles.
- Personal skills: Highly independent, self-motivated work style; High curiosity to find the right channels, voice, and campaigns for multiple audiences; Excellent communication skills, to sync across departments, geographies, and cultures, that work on the campaign.

**Application information**:
**Our Recruitment Process - What to Expect?**

EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Each of our brands plays a significant role in creating worlds beyond gameplay.

They build, connect, and nurture beyond game ecosystems to unlock more fun, fame, and fortune for gamers across the globe.

**At ESL **we create worlds where everybody can be somebody

**At FACEIT** we create a world where the community has the power to shape video games

**At DreamHack **we create a world where the gaming community comes to life

**Requirements**:

- **3+ years experience in marketing or agency work.**:

- **A bilingual (or C1 as a minimum) level of English and Arabic is a MUST.**:

- Track record of running integrated media campaigns and producing creatives.
- Experience working with other creative teams, content producers, media agencies, product management, and external stakeholders.
- Experience working with younger audiences in a digital space, best-case esports/gaming, or entertainment/spo

  • Consumer Marketing Manager Mena

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia ESL FACEIT Group Full time

    The world of esports/gaming is growing and so are weWe're now in search of adept individuals—seasoned experts in Marketing and Strategy—to join our ranks and join the driving force as our Consumer Marketing Manager for the MENA region._ As the gaming and esports realm continues its remarkable ascent, we're growing in stride. __But to maintain the...

  • Influencer Marketing Manager Mena

    3 weeks ago

    Riyadh, Saudi Arabia ESL FACEIT Group Full time

    **_The world of gaming and esports is growing, and so are we!_** **_ Come work for the world’s largest esports company._** At EFG, you will be surrounded by some of the brightest minds in gaming and esports. Our hierarchies are flat, and your ideas and opinions are constantly in demand. Each day will be filled with complex and challenging tasks that we...

  • Influencer Marketing Manager Mena

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia ESL FACEIT Group Full time

    _The world of gaming and esports is growing, and so are we__ Come work for the world's largest esports company._At EFG, you will be surrounded by some of the brightest minds in gaming and esports. Our hierarchies are flat, and your ideas and opinions are constantly in demand. Each day will be filled with complex and challenging tasks that we tackle together....

  • Marketing Manager

    2 weeks ago

    Riyadh, Saudi Arabia Nestle Operational Services Worldwide SA Full time

    **Marketing Manager - KSA & Bahrain** **POSITION SNAPSHOT** - Role: Marketing Manager - Location: Riyadh - industrial city - Company: Nestlé Waters *** As Marketing Manager, you will lead a high performing brand team in building a strong brand and establishing a platform for a profitable business. In this role, you will develop product portfolio and a...

  • Marketing Associate, MENA

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia 500 Global Full time

    Our MissionWe uplift people and economies around the world through entrepreneurship.Who We Are500 Global is a venture capital firm with $2.7B in assets under management that invests in founders building fast-growing technology companies. We focus on markets where technology, innovation, and capital can unlock long-term value and drive economic growth. We...

  • Marketing Specialist

    4 weeks ago

    Riyadh, Saudi Arabia MENA Speakers Full time

    **Job Description: Marketing Specialist (Remote)** Position Overview: As a Marketing Specialist, your primary responsibility will be to develop and execute marketing strategies to promote MENA Speakers, increase their visibility, generate leads by strengthening SEO and other tools, and drive engagement and bookings. You will work closely with the team, and...

  • Marketing Associate, Mena

    2 weeks ago

    Riyadh, Saudi Arabia 500 Global Full time

    Marketing Associate, MENA **Our Mission** We uplift people and economies around the world through entrepreneurship. **Who We Are** 500 Global is a venture capital firm with $2.7B in assets under management that invests in founders building fast-growing technology companies. We focus on markets where technology, innovation, and capital can unlock...

  • Marketing Associate, Mena

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia 500 Global Full time

    Marketing Associate, MENAOur MissionWe uplift people and economies around the world through entrepreneurship.Who We Are500 Global is a venture capital firm with $2.7B in assets under management that invests in founders building fast-growing technology companies. We focus on markets where technology, innovation, and capital can unlock long-term value and...

  • Marketing Manager

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Nestle Operational Services Worldwide SA Full time

    Marketing Manager - KSA & BahrainPOSITION SNAPSHOT Role: Marketing Manager Location: Riyadh- industrial city Company: Nestlé Waters***As Marketing Manager, you will lead a high performing brand team in building a strong brand and establishing a platform for a profitable business. In this role, you will develop product portfolio and a solid communication...

  • Category Leader

    2 weeks ago

    Riyadh, Saudi Arabia Afaq Q Tech General Trading Full time

    Bachelor's degree or equivalent work experience - Experience leading multi-functional teams and developing people managers - 10+ years of experience in a core area of business which could include general business management, category management, supply chain management, or something similar - Experience leading a team in a fast-paced and data-driven...

  • Marketing Manager, Projects and Planning

    7 days ago

    Riyadh, Saudi Arabia ESL FACEIT Group Full time

    At EFG (ESL Faceit Group) we create worlds beyond gameplay, where players and fans become a community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL”. Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic...

  • Pr & Communications Manager, Mena

    2 months ago

    Riyadh, Saudi Arabia ESL FACEIT Group Full time

    At ESL FACEIT Group (EFG), we create worlds beyond gameplay where players and fans become a community. Built on a legacy of world-renowned esports and gaming brands, including ESL, FACEIT, and DreamHack, we are the leading esports and video game entertainment company, providing innovative ecosystems for global communities of players, fans and creators around...

  • Social Media Manager, Mena

    7 days ago

    Riyadh, Saudi Arabia ESL FACEIT Group Full time

    At EFG (ESL FACEIT Group) we create worlds beyond gameplay, where players and fans become a community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL”. Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic...

  • Marketing Manager, Projects and Planning

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia ESL FACEIT Group Full time

    At EFG (ESL Faceit Group) we create worlds beyond gameplay, where players and fans become a community. We pride ourselves in having a corporate social responsibility which is that "IT'S NOT GG, UNTIL IT'S GG FOR ALL". Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems...

  • Pr & Communications Manager, Mena

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia ESL FACEIT Group Full time

    At ESL FACEIT Group (EFG), we create worlds beyond gameplay where players and fans become a community. Built on a legacy of world-renowned esports and gaming brands, including ESL, FACEIT, and DreamHack, we are the leading esports and video game entertainment company, providing innovative ecosystems for global communities of players, fans and creators around...

  • Consumer Insights Associate Manager

    3 weeks ago

    Riyadh, Saudi Arabia PepsiCo Full time

    Overview: **We Are PepsiCo** PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes **LAY’S ®️, DORITOS ®️, CHEETOS ®️,...

  • Social Media Manager, Mena

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia ESL FACEIT Group Full time

    At EFG (ESL FACEIT Group) we create worlds beyond gameplay, where players and fans become a community. We pride ourselves in having a corporate social responsibility which is that "IT'S NOT GG, UNTIL IT'S GG FOR ALL". Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems...

  • Social Media Manager, MENA

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia ESL FACEIT Group Full time

    At EFG (ESL FACEIT Group) we create worlds beyond gameplay, where players and fans become a community. We pride ourselves in having a corporate social responsibility which is that "IT'S NOT GG, UNTIL IT'S GG FOR ALL". Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems...

  • Senior Research Executive

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Nielsen Consumer LLC Full time

    Company DescriptionNIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer...

  • Sales Manager

    1 week ago

    Riyadh, Saudi Arabia Sealy Mattress Middle East Full time

    Sealy Mattress Middle East, a leading operation licensee of Sealy Inc., is seeking a highly motivated and experienced Sales Manager to join our team. As a family-owned company and a key player in the Middle East mattress industry, we take pride in our exclusive high-end products and state-of-the-art production facility in Jeddah, Saudi Arabia. With our...