Shopper Marketing Manager

4 weeks ago


Jeddah, Saudi Arabia Mindfield Resources Full time

**Job **Description****:
**Our client**: A leading FMCG company is looking to recruit a Shopper Marketing Manager for their operation in KSA.

**Your role**: The role entails in developing and executing comprehensive shopper marketing strategies across various trade channels, including traditional retail, e-commerce, and other emerging channels. Analyze consumer behavior and shopping trends across different trade channels. Utilize market research and data analysis to identify opportunities for growth. Design and implement shopper marketing campaigns that resonate with the target audience across multiple channels. Collaborate with digital marketing teams to integrate online and offline strategies effectively. Use data-driven insights to optimize marketing strategies and improve ROI. Build and maintain strong relationships with trade partners.

**Must have**: Bachelor’s degree in marketing, business, or a related field. 6+ years of experience in an FMCG setup. Proven experience in shopper marketing, with a focus on managing strategies across multiple trade channels. Familiarity with both traditional retail and e-commerce environments. Strong analytical skills to interpret data and derive actionable insights. Excellent communication and presentation skills to effectively convey marketing strategies and insights. Flexibility and adaptability to navigate and thrive in the evolving landscape of omni-trade channels.



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