Cluster Consumer Insights

6 months ago


Jeddah, Saudi Arabia Nestle Full time

**POSITION SNAPSHOT**:
Location: Jeddah, Saudi Arabia

Company: Nestlé

***:
Owns the end-to-end Shopper research in the cluster, drives local consumer empathy, and supports cluster teams and CIMI Category team to deliver and inform consumer and shopper centric decisions relevant to the Cluster.

**A DAY IN THE LIFE **

**Business partnership for the category teams in the Cluster**
- Supports in ICP Planning
- Supports development of shopper marketing and Category Growth Driver plans.

**Shopper & Retail: Owns the end to end at Cluster level**
- Drives planning and provides relevant shopper insights and retail / channel expertise to support Categories
- Manages and organizes shopper interactions e.g. observations, shop-alongs etc.
- Tracks categories performance in top customers by leveraging syndicated data sources (retail audit, household panel )
- Supports (Top-to-Top) meetings with Retailers by providing relevant analytics
- Delivers cross-category shopper trends
- Responsible for leveraging full potential & managing HHP/RMS/CPS panelists for both Mkg & CDT teams as well as suppliers of shopper and retail insights
- Leverages insights from. internal data e.g. sell-out and sell-in data

**Consumer Insights**
- Localizes questionnaires and methodologies to ensure local relevance, including translations
- Manages and organizes consumer interaction e.g. online panels, in-home visits, etc.

**What will make you successful**
- At least 5 + years experience in market research at Nestlé, agency or equivalent FMCG.
- Experience with trends, Structural thinking, developed analytical skills, ability to work with large amounts of data, analyze relationships and interpret numbers.
- Clear oral and written language, ability to formulate business recommendations.


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