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Regional Corporate
3 weeks ago
The Senior Executive Manager - Regional Corporate & SME Trade Marketing will lead Marketing relationships with Corporate and SME regional teams by developing and managing plans at a client level, driving acquisition and retention through communication and engagement activations. The role requires deep understanding and reporting of trends at a client, regional and industry level.
**Corporate/KA Trade Marketing**
- Retention: Develop and align Regional Client Retention Marketing Plans and supervise executions.
- New Business: Develop Acquisition Sales toolkit driving BUPA Arabia Value proposition while customizing to client needs.
- Communication: Supervise the overall regional communication master plans and coordinate with other regions.
- Relationship Management: Leading POC for strategic Sales requirements, as well as cross organization reporting and coordination with organization stakeholders.
**SME Trade Marketing**
- Retention: Develop and align Regional Client Retention Marketing Plans and executions.
- Recovery: Support SME Recovery team with any needed marketing assets and activations.
- Communication: Supervise the overall regional communication master plans and coordinate with other regions.
- Relationship Management: Leading POC for strategic Sales requirements, as well as cross organization reporting and coordination with organization stakeholders.
**Intelligence & Analysis**
- Analysis: Focused on Retention, Utilization, Satisfaction and Lapsers.
- Reporting: at an organization level.
**Budget & Investment**
- Lead AOP budget planning for function.
- Responsible for functional ROI.
- Monthly Functional Budget Reporting.
- Long-term Investment efficiency planning.
**Talent Development**
- Develop Trade Marketing capabilities, including planning, analysis, presenting and reporting.
**Skills**:
**Years of Experience**
- Minimum 7 years’ experience
**Skills Required**:
- Strong communication (verbal and written)
- Hands-on and execution attitude with ability to drive change and make things happen
- Project management skills
- Business acumen
- Creativity
- Customer Focused and Data Driven
- Presentation skills
**Other Requirements**
- Bachelor’s degree in Business Marketing
- Experience in sales and/or per-sales management
- Experience in Customer Care
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