Manager - Retention Marketing - Products
5 months ago
Manager - Retention Marketing - Products
This role is responsible for planning and implementing data-led strategies to engage with customers by creating, implementing, analyzing, and optimizing marketing campaigns through various digital touchpoints to enable retention and engagement.
**Responsibilities**
- Develop and execute marketing plans to drive customer retention, engagement and upsell through digital platforms
- Undertake a thorough customer journey mapping initiative and devise a lifecycle communications strategy (pre onboarding, active customer, lapsed customer)
- Create synergy and connection between creatives, messages, and intentionality in each part of the funnel
- Assess data from marketing automation tools and establish incrementality due to campaigns
- Identify opportunities for user engagement and process improvement, quantify the impact, and drive implementation
**Qualifications**
**Preferred Qualifications**
A tertiary-level qualification from an internationally recognized institution
**Years & Nature of Experience**
- Would have 5 to 7 years of equivalent experience where required competencies and experience have been demonstrated
- Expertise in the mobile marketing stack (e.g. automation tools such as Moengage, Clevertap, Braze) and data analytics
- A specialist individual contributor or a team lead who has managed and delivered projects
- Has team or technical supervision skills
- Demonstrated expertise and experience with complex technical activities
- Has worked with more senior staff and dealt with complex issues, larger clients, accounts, projects, or internal relationships.
- Data-driven mindset with a focus on real-time performance optimization, with an ability to organize and crunch data, interpret metrics and identify trends
**Technical Competencies**:
- Marketing automation
- Data analysis
- Written communication (Arabic, English)
**Behavioural Competencies**:
- Creative thinking
- Digital fluency
- Communication
- Collaboration
- Problem solving
**About Us**
D360 Bank is a shariah-compliant digital bank that aims to provide the best financial experience in the Kingdom. Our Vision: To reinvent finance through innovation & technology making it convenient, accessible & fair to all.
**About the Team**
Embarking on a thrilling journey with the D360 Bank Products team thrusts you into the forefront of innovation, empowering you to shape the future of revolutionary digital banking. We explore the immense potential of technology to revolutionize traditional banking services. As a member of our esteemed team, you will be entrusted with the responsibility of overseeing the entire lifecycle of our products. This encompasses ideation, design, delivery, and maintenance, all while defining a compelling product vision. You will spearhead revenue generation across various product segments and be a driving force behind enhancing the customer experience.
Job ID 300000014604569
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