Marketing and Business Development Manager

5 days ago

الرياض, Saudi Arabia DLA Piper Full time

Marketing and Business Development Manager

**Main duties and responsibilities**
- Work closely with Partners and senior lawyers in order to develop and action strategic business development initiatives; including the development and execution of Marketing and Business Development plans maintaining and progressing the Marketing and Business Development connectivity with the wider region (regular calls etc.) required to deliver these plans and lead all supporting activity
- Support Partners/fee-earners on fostering and strengthening key client relationships via client targeting programmes, with a view to increase cross-selling opportunities within the region and the wider firm
- Championing the use of strategic business development tools such as Qorus and Experience Hub
- Support Partners/fee-earners on development of innovative products/tools, and associated marketing campaigns and/or thought leadership
- Report on marketing campaign and initiatives results and Return On Investment
- Leverage the power of our internal systems and utilise data analytics, to provide a smarter Marketing and Business Development service and experience to the team
- Work closely with our local Knowledge team to identify key issues affecting clients, and collaborate with Partners/fee-earners and the Knowledge team to bring related thought leadership and client alerts to market
- Create and execute targeted marketing campaigns and deliver engagements/events designed to raise our firm's profile and win new business from target audience/s
- Manage the production of marketing and business development content from concept through to distribution
- Work with Partners and the PR team to manage relationships with the media and proactively seek out the most appropriate press coverage
- Advise on pitch qualification and strategy, prepare pitch documents, manage rehearsals for new business pitches and perform pitch debriefs
- Work with Partners/fee-earners to identify opportunities arising from industry association memberships (e.g. new business, speaking opportunities)
- Arrange insightful research on companies, industry sectors and countries
- Coordinate and add value to the main legal directories and awards
- Identify and organise networking and profile-raising opportunities for the lawyers with clients and prospects, such as seminars and webinars
- Shape and manage projects and campaigns
- Evaluate and present information to demonstrate business advantage
- Contribute information and ideas to the Marketing and Business Development strategy and Group plans
- Create competitive and effective operational and communication plans
- Manage and maintain competitive products/services or portfolios and develop them to meet future business needs
- Establish and develop effective support for channels to market
- Manage and report on project delivery against plans, budgets and objectives
- Use information on marketing systems to make strategic decisions and identify design requirements
- Measure the effectiveness of marketing activities
- Coordinating internal business development Group meetings with fee earners, including running agendas, recording key actions and ensuring implementation of actions
- Help create and build effective client solutions
- Encourage and help others develop their competencies relevant to their marketing role
- Embrace change - influence others to modify their behaviours and attitudes where necessary
- Build relationships with other functions and disciplines within DLA Piper
- Be involved in activity which promotes the overall well-being and/or standing of the business; evaluate ethical codes to ensure marketing activities are compliant
- Develop and manage budgets demonstrating analytical skills to interpret financial information

The job holder may be required to undertake additional duties from time to time.

**About you**
- A Degree or equivalent qualification
- Regional experience with a professional services background
- A high level of written and oral communication skills. In addition you will be expected to have strong probing, consultative listening skills coupled with the ability to negotiate and persuade senior legal and client personnel
- The ability to display a consistently positive and proactive attitude and demonstrate a collaborative working style; operating both as an individual and as part of a wider team
- A deep knowledge of Marketing and Business Development processes for professional services - a sound understanding of new business processes, digital marketing, Client Relationship Mangement and the emerging technologies that will help us win and retain legal work
- An exemplary professional approach and demonstrably high levels of commitment and internal client care
- Excellent communication and project management skills
- Demonstrable experience in demanding, partner-led international environments, where success has depended on an ability to:

- multi-task and work to deadlines - manage conflictin

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