Product Marketing Specialist

6 months ago


Riyadh, Saudi Arabia Rewaa Full time

Rewaa is seeking a Product Marketing Specialist to join our team based in Riyadh, Saudi Arabia.

This is an exciting opportunity to join our dynamic and fast growing company in the next phase of our expansion. You'll have the opportunity to partner closely with Product, Sales, and Marketing to achieve product-market share targets. You'll be focused on messaging positioning, content development, and go-to-market strategies for all Rewaa core products.

**The key responsibilities for this role include**:

- Lead and own all aspects of the product marketing lifecycle including messaging, pricing, and packaging, competitive intelligence, and market research for a new product to be launched into the market.
- Work with product marketing team members to translate business goals and objectives into actionable product go-to-market plans.
- Directly influence and drive product marketing programs for launch, sales growth, and customer retention working with cross-functional teams.
- Work closely with demand generation to plan and execute campaigns, trade shows, and other promotional events focused on opportunities to grow the adoption of your solution.
- Own sales enablement strategy, communication strategy, and overall product marketing strategy with guidance from Product and Marketing leadership.
- Lead interactions with product and sales, present marketing plans and programs to them, and serve as the marketing expert for your product lines
- Work with sales and services teams to gather the voice of the customer, incorporate feedback into product marketing messaging and share recommendations with Product teams for product enhancements.
- Measure product marketing effectiveness through ongoing reporting and communicate progress against goals.
- Monitor industry-trends and competitive shifts to influence product positioning, marketing messaging and product investments.

**The key requirements for this role are**:

- Bachelor's degree or comparable work experience
- Fluent in English and Arabic (Written and Spoken)
- 3+ years of product marketing experience in enterprise technologies
- Deep understanding of product marketing strategies and tactics (e.g. integrated marketing campaigns)
- Strong written and verbal communication skills
- Background or clear understanding of AI Technology.
- Creative and highly motivated
- Have a real passion for Product Marketing and new technologies



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