Brand Strategy

4 weeks ago


Riyadh, Saudi Arabia King Faisal Specialist Hospital and Research Centre Full time

Responsible for analysing consumer behaviour, motivation, and decision-making processes to help businesses design effective marketing strategies

**Essential Responsibilities and Duties**:
1. Conducts market research to identify target markets and consumer behavior patterns.

2. Analyses data to understand consumer motivations, attitudes, and decision-making processes.

3. Develops psychological marketing strategies and campaigns that appeal to the targeted audience.

4. Creates effective messaging, branding and advertising strategy to increase brand recognition.

5. Conducts A/B tests to gain insights into consumer preferences and adjust marketing strategies accordingly.

6. Collaborates with marketing teams to ensure consistent messaging and branding across all channels.

7. Develops presentations, reports, and pitches to obtain new clients and retain current ones.

8. Stay up-to-date with the latest marketing trends and psychology research.

**Education**:
Master's or Bachelor’s Degree in Media, Communications, Public Relations, Business Administration, Computer Science, Marketing, or other related discipline is required

**Experience Required**:
Grade 08:One (1) year of related experience is required.

Grade 09:Three (3) years of related experience including two (2) years of (Grade 08) experience is required.

**Other Requirements(Certificates)**:
Saudi National only


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