Manager, Communications
2 weeks ago
**JOB DESCRIPTION**:
To manage the development and execution of KAPSARC’s internal and external communication plan. The Communications Manager will be responsible for managing all related activities and events, ensuring the biggest positive impact on the Center’s image including deployment of multiple communications techniques throughout different channels and conducting required internal and external events, with participation of KAPSARC at any external event in order to create, foster, and maintain a consistent brand image and identity for KAPSARC that promotes internal loyalty while also positioning it externally as a leading advisory think tank in energy economics and sustainability.
REQUIRED QUALIFICATIONS
- Bachelor’s degree in Marketing, Public Relations, Communications, or any other related field, with 12-17 years of relevant experience OR
- Master’s degree in Marketing, Public Relations, Communications, or any other related field, with 10-15 years of relevant experience
- Must have a thorough understanding of internal and external communication tactics and channels, event management, media, and public relations
- Proven track record of managing communications in research and development or consulting firm is highly preferable
**RESPONSIBILITIES**:
**Corporate Communications**
- Contribute to the development of communication strategy, plan, policies, and guidelines, and establish a framework for all internal and external communications, so that the message that is sent to internal and external stakeholders is consistent and builds trust.
- Supervise the implementation of KAPSARC’s crisis communication approaches and policies and collaborate with media and public relations teams to plan the activities related to tackling crisis situations and mitigating the crisis implications, in order to preserve KAPSARC’s image in the energy market.
- Review all communication content used for internal and external communications to ensure the delivery of reliable, accurate, and influential messages to the desired target audience.
- Review studies performed to analyze trends and metrics related to perceptions and reactions to KAPSARC’s communication activities, channels, messages, etc., in order to continuously identify opportunities to improve KAPSARC’s communications.
- Manage and sustain relationships with vendors to ensure consistent and best-in-class delivery of communication services.
- Build Positive Awareness for the Public: engage with the public to enhance awareness about the Center, its mandate and activities as a professional institute through multiple initiatives and CSR programs.
**Internal Communications**
- Increase effective Internal Communications through continuing open transparent communication, encouraging collaboration and knowledge-sharing across all KAPSARCians, to enhance internal engagement and raise internal belonging and pride.
- Increase the level of employee interaction and engagement by developing and managing the implementation of internal communication initiatives and enabling a bottom-up approach and cross-functional activities.
- Support embedding the KAPSARC way (values and competencies) and desired culture within all KAPSARC aspects.
**Events Management**
- Manage events which facilitate other departments’ operations and help achieve KAPSARC’s strategic objectives. Events include local and international conferences, thematic events, workshops, and visits.
- Manage the participation of KAPSARC at any external exhibitions or fairs related to the energy market, including developing the participation strategy, content development, booth design, on ground logístical requirements, messaging, and representatives, in order to enable KAPSARC’s presence in global, regional, and local exhibitions or fairs.
- Develop an exciting theme or campaign through leveraging traditional media, social media channels, and other internal and external communication channels, so that the target audience are excited enough to attend the event.
- Support the implementation of KAPSARC’s events plan and provide guidance and corrective actions as needed, in order to deliver best-in-class events in line with KAPSARC standards and guidelines and ensure compliance with relevant laws and regulations.
- Manage conducting KAPSARC thematic events as planned: (KAPSARC Annual Conference, Local and International Energy Workshops, Business Events, and Internal Events).
**Branding Management**
- Develop, implement and execute strategic marketing plans in order to increase brand awareness while aligning the creative direction with KAPSARC’s strategic goals.
- Promote and maintain brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition.
**Innovation and Continuous Improvement**
- Contribute to the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, p
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