Brand Marketing Manager
7 months ago
**Responsibilities**:
- Develops and executes strategies and tactics to deliver the message about our brand and the related properties.
- Develops annual digital marketing plan to maximize our revenue production and identify digital marketing opportunities on third party and local partner sites.
- Develops and implements social strategy across different platforms.
- Partners with Growth team to develop and execute promotional strategies.
- Builds, supports, and supervises the process of lead generation efforts.
- Manages internal and external partners to verify deliverables are executed to support our brand strategies.
- Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.
- Creates landing pages and Discovery Pages to enhance content.
- Manages paid media budget and strategy.
- Assists in reviewing social media content calendars and collecting local area and property events.
- Runs, reviews, analyzes, and clearly articulates reports and adjusts strategy accordingly.
- Measures and communicates success of campaigns and digital performance using relevant report tools.
- Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail, and print advertising.
- Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (e.g. GMs, Sales and Growth Leaders, local teams and media representatives).
**Requirements**:
- Excellent marketing and communication skills.
- Relevant experience in similar position for at least 5 years.
- Previous experience working in the luxury hospitality industry OR with the luxury lifestyle brands is preferred.
- Demonstrated ability to develop and implement successful marketing strategies.
- Excellent verbal, writing, listening, and presentation skills.
- Willingness to travel across different properties.
- Self-motivated and creative problem-solver.
- Ability to work both autonomously and in a team setting.
Work Experience: 4-5 years
This job has been sourced from an external job board.
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