Senior Net Revenue Growth Manager

2 months ago

Riyadh, Saudi Arabia Arla Foods Full time

**Business area**:Trade Marketing & Net Revenue Management

**Title level**:Senior Manager

**Position**:Trade Marketing & Net Revenue Manager

**Area of responsibility**:
The Trade marketing & Net Revenue manager drives both; Arla operating categories growth by tailoring the regional / local plans along with key local insights into action AND securing profitable revenue growth by using shopper data & industry insights to support business decisions.
- Lead the CCSM Operations unit to Grow the total Category and Arla leadership in a profitable way
- Fuel channel growth through range of customised channel plan execution
- Optimize product assortment, pricing & promotion to secure profitable revenue (NRM)
- Flawless execution of brand / category plans to enhance brand power across customers / channels
- Develop a strong category, customer, channel and shopper expertise

**Specific tasks**

**Market Insights**:

- Secure thorough integrated understanding of Retail industry performance, trends with competitor and Arla activity monitoring along with internal data.

**Ensure flawless execution of shopper activations and in-store excellence**:

- Execute all consolidated plans across categories; Ensure efficient implementation & evaluation of POS Material based on picture of success and merchandising guidelines in alignment with the sales team
- Strengthen customer relations by delivering on time and high-quality category plans (CBP projects)
- Drive and Manage (with the CCSM Operations Team) the allocation and deployment of promotional materials, coolers etc.

**NRM**:

- Ensure close coordination between CCSM - Sales - Finance to drive the profitable revenue agenda
- Build the optimal investment strategy per channel and customer using key drivers of assortment, visibility and promotion. Assure efficient and continuously improving management of promo investments to increase margins.

**Channel & Customer Development**
- Develop and roll out relevant sales aids and planograms to secure high visibility across channels
- Co-work and execute key JTBD alongside CCSM leads

**KPIs**
- Retail and competitor insights
- Flyer report analysis (price promotion optimisation)
- Customer plan execution (MT, TT)
- High profile customer centric projects (CBP)
- Post analysis reports (profitable revenue / NPD performance vs business case assumptions)

**Competencies**

Functional competencies:

- Category and shopper vision & POP execution - Level 3
- Customer planning - Level 2
- Route to Market and Channel strategy - Level 3
- Price and promotion management - Level 3
- Finance based decision making - Level 2
- Positive relationship building and commitment - Level 2
- Activating the Marketing Mix - Level 3

Personal competencies:

- Numerate with the ability to synthesise information from a variety of sources to identify key insights
- Ability to successfully manage multiple stakeholders with conflicting needs and a strong record of delivering results in a matrix organisation
- Ability to clearly communicate straightforward solutions to complex business challenges
- Decent project manager skills
- Experience with trade promotion management (set-up, execute and evaluate promotions from FMCG view and trade promotion optimisation)

**From Our leadership values especially**:

- Organisational understanding (stakeholder and change management)
- Commercial acumen
- Highly numerate with high attention to detail
- Intellectual power
- Analytical skills
- Show integrity & judgement

**Qualifications/Education**
- Minimum 5-7 year experience from FMCG within sales or secondarily commercial marketing or finance roles
- Business related degree or equivalent

**We have a purpose for Good**

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

**BEWARE RECRUITMENT FRAUD

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