Marketing and Events Specialist/أخصائي
8 months ago
**مكان العمل**: الرياض.
**نوع الوظيفة**: وقت كامل
**ملخص الوظيفة والمتطلبات**:
- التعليم: بكالوريوس في المبيعات والتسويق أو التسويق الرقمي.
- مستوى الخبرة: من ٢ إلى ٦ سنوات.
يُسُتخدم أخصائي الأحداث لتنظيم وضمان سير أنشطة التسويق بسلاسة (الأحداث، المنتديات، القمم، الندوات، الجولات الميدانية، المناقشات الجماعية، إلخ) الداخلية والخارجية من التخطيط إلى التنفيذ. تكون الأحداث الخارجية مُوجهة للعملاء لتوليد العملاء المحتملين، وزيادة الوعي بالعلامة التجارية، وتعزيز المبيعات، بينما تكون الأحداث الداخلية متعلقة بالموظفين لتعزيز التواصل الداخلي ودعم إدارة الموارد البشرية وقطاعات الأعمال.
**واجبات ومسؤوليات الوظيفة الرئيسية**:
- تطوير أفكار الأحداث بالتن coordin مع قطاعات الأعمال والمبيعات.
- التعامل مع الأحداث بإدارة كاملة وتنسيق مباشر مع الموردين والشركاء والشركات الثالثة (الوكالات) بما في ذلك:
- العلامة التجارية.
- التصميم الإبداعي.
- إنشاء المحتوى.
- الإعلانات.
- توفير الفيديوهات.
- الإنتاج (مادي ورقمي)
المواد الإضافية الأخرى تتماشى مع اتجاهات العلامة التجارية / المنتج / الخدمة.
- الترويج الوتنفيذ:
- المؤتمرات.
- المؤتمرات المهنية.
- الندوات.
- المناقشات الجماعية.
- الجولات الميدانية.
- المنتديات.
- التعامل مع أموال تطوير التسويق (MDFs) من الموردين والشركاء وضمان الميزانية المناسبة والإنفاق والمطالبة بما يتوافق مع الشروط والأحكام لشركة SBM والشركة والموردين / الشركاء.
- الاجتماع مع أصحاب المصلحة الداخليين والخارجيين لمناقشة احتياجاتهم وتخصيص الأحداث لتلبية هدفهم
- تخطيط وتنفيذ حملات توليد العملاء.
- تنفيذ حملات تسويق فعالة وتنفيذ مقاييس لقياس فعاليتها.
**الكفاءة**:
**_وظيفي:_**_
- **
- حل المشاكل.
- تحقيق النتائج.
- تركيز العميل.
- التفكير التحليلي.
- الانتباه للتفاصيل.
**_تقني:_**
- إدارة العلامة التجارية.
- إدارة الأحداث.
- إدارة الجودة.
**_سلوكي:_**
- المسؤولية.
- مهارات الاتصال.
- العمل الجماعي وقيادة الفريق.
- روح النمو.
- الأخلاق العملية.
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