Director - Entertainment Marketing Cor411
6 days ago
**Key Responsibilities**:
- **Strategic Leadership**- Develop and execute a comprehensive entertainment marketing strategy to align with corporate goals, ensuring synergy across all IPs and entertainment assets.
- Lead the development of creative marketing frameworks that position entertainment experiences as premium, must-see attractions.
- Collaborate closely with senior executives to align entertainment marketing objectives with broader organizational goals and priorities.
- **IP Management**- Serve as the primary point of contact for global IP partners, ensuring alignment with brand guidelines, messaging, and creative approvals.
- Develop co-marketing strategies with IP owners that maximize the visibility and value of entertainment offerings.
- Manage relationships with IP stakeholders, ensuring adherence to licensing agreements and maximizing partnership opportunities.
- **Asset Marketing**- Oversee marketing efforts for entertainment-focused assets, such as theme parks, events.
- Build integrated marketing campaigns, including digital, experiential, and traditional advertising, to launch assets
- Collaborate with operations teams to ensure consistent branding and storytelling across customer touchpoints in entertainment venues.
- **Campaign Development and Execution**- Lead the creation and execution of end-to-end marketing campaigns, including strategy, messaging, media planning, and performance measurement.
- Manage the development of innovative promotional content, including trailers, posters, digital assets, and experiential activations, in partnership with creative agencies.
- Oversee the rollout of cross-platform campaigns, including social media, influencer partnerships, digital advertising, and on-ground activations.
- **Audience Engagement**- Identify and target core customer segments
- Develop audience-specific campaigns to drive awareness and engagement for both local and international markets.
- Create initiatives to drive repeat visits and long-term loyalty to entertainment assets.
- **Team Leadership and Collaboration**- Lead and mentor a small team of marketing professionals, fostering innovation, creativity, and collaboration.
- Partner with internal teams, such as corporate marketing, destination marketing, and strategy, to ensure seamless communication and campaign execution.
- Collaborate with external agencies, media buyers, and content creators to deliver high-quality campaigns on time and within budget.
- **Performance Measurement and Reporting**- Define KPIs for entertainment marketing efforts and track campaign performance against these metrics.
- Analyze marketing data and audience insights to refine campaigns and improve future strategies.
- Present performance reports to senior leadership, providing actionable recommendations for improvement.
- **Innovation and Trends**- Stay informed about global trends in entertainment, marketing, and technology to identify new opportunities for the organization.
- Lead efforts to incorporate innovative marketing strategies, including experiential, AR/VR, and immersive storytelling, to elevate campaigns and engage audiences.
**Requirements**:
- Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA preferred.
- 12+ years of experience in entertainment marketing, including a proven track record of working with IPs and entertainment assets.
- Strong knowledge of the entertainment industry, including licensing, global IP management, and global marketing trends.
- Experience managing large-scale, multi-platform marketing campaigns.
- Excellent leadership skills with experience managing and mentoring high-performing teams.
- Exceptional project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- Strong interpersonal and communication skills, with experience working with external partners, creative agencies, and stakeholders.
- Analytical mindset with experience using data to inform decision-making and improve campaign performance.
- Passion for entertainment, culture, and delivering memorable experiences.
- Able to be a self-starter, to set priorities and manoeuvre the corporate environment
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