Marketing Expert
2 days ago
Mobisense is a pioneering startup in 5G-based AI and network intelligence solutions. We are seeking a dynamic and results-driven Marketing Specialist to drive comprehensive marketing strategies, create impactful campaigns, and manage our social media presence.
**Key Responsibilities:**
- Develop, implement, and oversee marketing strategies aligned with the company's business objectives.
- Plan and execute marketing campaigns, both online and offline, to increase brand awareness and drive engagement.
- Analyze campaign performance metrics to identify areas of improvement and optimize ROI.
Social Media Management:
- Manage and grow the company's social media accounts, including LinkedIn, Instagram, Twitter, and others.
- Develop engaging content tailored to each platform to attract and retain a relevant audience.
- Monitor social media trends and competitor activities to stay ahead in the industry.
- Respond to inquiries and comments, maintaining a professional and approachable online presence.
Content Creation:
- Write and produce compelling marketing materials, such as blog posts, newsletters, case studies, and presentations.
- Collaborate with designers and developers to ensure a consistent brand voice across all touchpoints.
- Create technical content that effectively communicates the company's innovative solutions to target audiences.
Event Coordination:
- Plan and coordinate participation in industry events, conferences, and exhibitions, such as LEAP.
- Design and execute promotional activities for product launches or showcases.
- Develop event-related materials, including brochures, booth designs, and presentations.
Market Research & Analysis:
- Conduct market research to identify emerging trends, customer needs, and competitive dynamics.
- Use data insights to refine marketing strategies and identify new opportunities for growth.
Digital Marketing:
- Manage digital marketing campaigns, including SEO, SEM, email marketing, and paid advertising.
- Track website traffic and user engagement metrics to ensure effective online presence.
- Work closely with the development team to maintain and optimize the company website.
- Collaborate with internal teams (engineering and leadership) to align marketing efforts with business goals.
- Build relationships with external partners, media outlets, and influencers to amplify the company's reach.
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