Media Strategy Specialist

6 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Deraah Trading Company Full time
About the Role

We are seeking a skilled Media Strategy Specialist to join our team at Deraah Trading Company.

Key Responsibilities
  • Develop comprehensive media buying strategies based on campaign objectives, ensuring alignment with our marketing goals.
  • Conduct market research to identify target audiences and understand media consumption habits, staying ahead in the evolving media landscape.
  • Negotiate media rates, placements, and contracts with vendors and media outlets, leveraging strong negotiation and interpersonal skills.
  • Plan and manage media budgets, ensuring optimal allocation of resources across channels, while adapting media strategies in response to performance data and market trends.
Required Qualifications
  • Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • Minimum of 3 years of experience in media buying or related roles.
  • Proficient in digital marketing platforms and tools, including Microsoft Excel and analytics tools.
  • Strong understanding of media research tools and industry analytics.

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