Marketing Strategy and Operations Specialist

3 days ago

Makkah, Makkah Province, Saudi Arabia Agoda Full time

About Us

Transforming the Travel Industry with Innovation

We are Agoda, a leading online travel booking platform that connects travelers with a vast network of hotels, flights, and more. Our cutting-edge technology enables seamless bookings and enhances the travel experience for millions of customers worldwide.

We foster a diverse and dynamic work environment where talented individuals from 27 markets collaborate to drive innovation and excellence. With a strong commitment to experimentation and ownership, we continuously push boundaries to deliver exceptional results.

Our Purpose – Bridging the World Through Travel

We believe that travel has the power to enrich lives, foster understanding, and bring people together. It allows us to experience new cultures, challenge our perspectives, and grow as individuals.

The Opportunity

The B2B Marketing team at Agoda is seeking a seasoned marketing professional to join our ranks as a Marketing Strategy Analyst (B2B Content Strategy). This role requires an analytical mind, exceptional communication skills, and a passion for developing compelling content that resonates with our target audience.

Key Responsibilities:

  • Develop and Implement Product Marketing Strategies: Work on comprehensive strategies and materials that engage B2B audiences, elevate brand awareness, and drive tangible business results across multiple business units.
  • Craft Compelling Product Messaging: Develop messaging and positioning that differentiates our products in the market.
  • Project Management of Cross-Functional Initiatives: Ensure alignment and effective communication among all stakeholders while managing cross-functional projects.
  • Performance Analysis: Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings.
  • Enhance Sales Materials and Strategy: Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
  • Conduct Market Research: Identify partner needs and market trends to develop a competitive positioning strategy.
  • Craft Engaging Presentations: Design and manage high-impact presentations that effectively convey Agoda's brand story and core strategies to partners and C-suite executives.

What You'll Need To Succeed:

  • Extensive Experience: A minimum of 2 years in product marketing, strategy, content marketing, or related roles—preferably in the tech industry. Experience in a B2B marketing environment is a plus.
  • Data-Driven Approach: Strong analytical skills with the ability to analyze data (SQL knowledge is a strong plus), translate data into actionable insights, and support content strategies and value propositions.
  • Innovative Problem-Solving Skills: The ability to tackle complex challenges in a non-linear fashion is essential. We seek a resourceful candidate who can effectively navigate the organization to gather necessary information and implement innovative solutions while adapting to evolving scenarios and leveraging valuable resources creatively.
  • Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
  • Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative.
  • Industry and Product Knowledge: Familiarity with the tech and travel industries, with experience in the online travel agency sector being a plus.
  • Technical Proficiency: Knowledge of marketing automation tools, CRM systems, and analytics software is an advantage.

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