Travel Technology Marketing Lead

3 days ago

Makkah, Makkah Province, Saudi Arabia Agoda Full time

About Our Team

We are a diverse and inclusive team with 7,100+ employees from 95+ nationalities in 27 markets.

We prioritize attracting talent and cultivating an environment that encourages collaboration and innovation.

We seek a B2B Marketing Strategist to play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division.

The Role

As a B2B Marketing Strategist, you will be responsible for developing and executing various communication strategies aimed at B2B partners, including defining Agoda's comprehensive product marketing strategies, building our core product value propositions, and optimizing all content efforts and measurement tracking.

Responsibilities

  • Develop and Implement Product Marketing Strategy: Create a comprehensive strategy and materials that engage B2B audiences, elevate brand awareness, and deliver tangible business results across multiple business units.
  • Craft Compelling Product Messaging: Develop messaging and positioning that differentiates our products in the market.
  • Project Management of Cross-Functional Initiatives: Ensure alignment and effective communication among all stakeholders while managing cross-functional projects.
  • Performance Analysis: Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings.
  • Enhance Sales Materials and Strategy: Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
  • Conduct Market Research: Identify partner needs and market trends to develop a competitive positioning strategy.
  • Craft Engaging Presentations: Design and manage high-impact presentations that effectively convey Agoda's brand story and core strategies to partners and C-suite executives.

Requirements

  1. Extensive Experience: A minimum of 4 years in product marketing, strategy, content marketing, or related roles—preferably in the tech industry. Experience in a B2B marketing environment is a plus.
  2. Data-Driven Approach: Strong analytical skills with the ability to analyze data (SQL knowledge is a strong plus), translate data into actionable insights, and support content strategies and value propositions.
  3. Innovative Problem-Solving Skills: The ability to tackle complex challenges in a non-linear fashion is essential. We seek a resourceful candidate who can effectively navigate the organization to gather necessary information and implement innovative solutions while adapting to evolving scenarios and leveraging valuable resources creatively.
  4. Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
  5. Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative.
  6. Industry and Product Knowledge: Familiarity with the tech and travel industries, with experience in the online travel agency sector being a plus.
  7. Technical Proficiency: Knowledge of marketing automation tools, CRM systems, and analytics software is an advantage.

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