Business Development Marketing Analyst

3 days ago

Makkah, Makkah Province, Saudi Arabia Agoda Full time

Role Overview

Drive Business Growth with Data-Driven Marketing Strategies

We are seeking an experienced marketing professional to lead our B2B marketing efforts as a Marketing Strategy Analyst (B2B Content Strategy). This role involves developing and implementing comprehensive marketing strategies that drive business growth, enhance brand awareness, and improve customer engagement.

The Ideal Candidate

You will be responsible for analyzing market trends, identifying opportunities for growth, and developing data-driven marketing strategies to capitalize on these opportunities. Your exceptional communication skills and ability to craft compelling narratives will help you effectively communicate our value proposition to partners and customers alike.

Key Responsibilities:

  • Develop and Implement Product Marketing Strategies: Work on comprehensive strategies and materials that engage B2B audiences, elevate brand awareness, and drive tangible business results across multiple business units.
  • Craft Compelling Product Messaging: Develop messaging and positioning that differentiates our products in the market.
  • Project Management of Cross-Functional Initiatives: Ensure alignment and effective communication among all stakeholders while managing cross-functional projects.
  • Performance Analysis: Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings.
  • Enhance Sales Materials and Strategy: Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
  • Conduct Market Research: Identify partner needs and market trends to develop a competitive positioning strategy.
  • Craft Engaging Presentations: Design and manage high-impact presentations that effectively convey Agoda's brand story and core strategies to partners and C-suite executives.

Requirements:

  • Extensive Experience: A minimum of 2 years in product marketing, strategy, content marketing, or related roles—preferably in the tech industry. Experience in a B2B marketing environment is a plus.
  • Data-Driven Approach: Strong analytical skills with the ability to analyze data (SQL knowledge is a strong plus), translate data into actionable insights, and support content strategies and value propositions.
  • Innovative Problem-Solving Skills: The ability to tackle complex challenges in a non-linear fashion is essential. We seek a resourceful candidate who can effectively navigate the organization to gather necessary information and implement innovative solutions while adapting to evolving scenarios and leveraging valuable resources creatively.
  • Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
  • Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative.
  • Industry and Product Knowledge: Familiarity with the tech and travel industries, with experience in the online travel agency sector being a plus.
  • Technical Proficiency: Knowledge of marketing automation tools, CRM systems, and analytics software is an advantage.

Why Join Us?

At Agoda, you will have the opportunity to work with a talented team of professionals who share your passion for innovation and customer satisfaction. As a Marketing Strategy Analyst (B2B Content Strategy), you will play a key role in shaping our marketing strategies and driving business growth. If you are an analytical thinker with exceptional communication skills and a proven track record of success, we encourage you to apply for this exciting opportunity.

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