Credit Card Acquisition and Go-To-Market Professional
3 days ago
Job Overview: Credit Card Acquisition and Go-To-Market Opportunity
About the Role: Credit Card Acquisition and Go-To-Market Opportunity- Raise awareness and drive adoption of credit card products among diverse customer segments in KSA.
The ideal candidate will be responsible for developing and implementing comprehensive acquisition strategies, collaborating with cross-functional teams to ensure a cohesive approach across all channels, and analyzing market data and customer insights to identify key acquisition channels, customer needs, and competitive positioning.
Key Responsibilities:
- Develop and implement effective go-to-market plans for new credit card launches, ensuring alignment with business objectives and customer needs.
- Analyze market trends and customer behavior to inform acquisition strategies and optimize channel performance.
- Create and manage relationships with key partners, including retail and commerce players, to drive customer acquisition and growth.
Required Skills and Qualifications:
- Bachelor's degree in Business, Marketing, or a related field (MBA or relevant advanced degree preferred).
- 5+ years of experience in acquisition marketing, go-to-market planning, or product management within the financial services or payments industry, with a focus on credit cards.
- Proven track record of creating and executing successful acquisition strategies that drive customer growth.
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