Credit Card Product Launch Specialist
1 week ago
Job Overview: Credit Card Product Launch and Acquisition
About the Role: Credit Card Product Launch and Acquisition- Develop and implement comprehensive acquisition strategies for credit card products in KSA.
The ideal candidate will be responsible for leading the development and implementation of go-to-market strategies for credit card products, collaborating with cross-functional teams to ensure a cohesive approach across all channels, and analyzing market data and customer insights to identify key acquisition channels, customer needs, and competitive positioning.
Key Responsibilities:
- Develop and implement effective go-to-market plans for new credit card launches, ensuring alignment with business objectives and customer needs.
- Collaborate with Marketing, Sales, and Digital teams to create multi-channel campaigns that drive customer acquisition and growth.
- Analyze market trends and customer behavior to inform acquisition strategies and optimize channel performance.
Qualifications:
- Bachelor's degree in Business, Marketing, or a related field (MBA or relevant advanced degree preferred).
- 5+ years of experience in acquisition marketing, go-to-market planning, or product management within the financial services or payments industry, with a focus on credit cards.
- Proven experience in creating and executing successful acquisition strategies that drive customer growth.
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