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Marketing Manager

2 months ago

Riyadh, Ar Riyāḑ, Saudi Arabia Open Axcss Full time

Job Summary

The Marketing Manager - Global Project Developer will be responsible for developing and implementing marketing strategies to promote Open Axcss's products and services as a global project developer, engineering construction & technology solutions across multiple sectors.

Key Responsibilities

  • Market Research: Conduct research to understand market trends, customer preferences, and competitor activities in the power and energy industry.
  • Strategic Planning: Develop marketing strategies and plans to promote Open Axcss's products and services, including setting goals, identifying target markets, and outlining tactics to achieve objectives.
  • Product Positioning: Determine the unique selling points of Open Axcss's offerings and develop positioning strategies to differentiate them from competitors' products.
  • Brand Management: Oversee the development and maintenance of Open Axcss's brand identity in the power and energy sector, including managing branding guidelines, ensuring consistency across all marketing materials, and monitoring brand perception.
  • Campaign Development: Create marketing campaigns tailored to different segments of the power and energy market, including advertising, digital marketing, content marketing, events, and sponsorships.
  • Content Creation: Develop compelling content such as blog posts, articles, case studies, whitepapers, and infographics to educate and engage potential customers about Open Axcss's products and services.
  • Digital Marketing: Utilize digital channels effectively, including websites, social media, email marketing, and online advertising, to reach target audiences and generate leads.
  • Measurement and Analysis: Monitor and analyze the performance of marketing campaigns using metrics such as ROI, conversion rates, website traffic, and customer engagement.
  • Stakeholder Communication: Communicate marketing plans, initiatives, and results effectively to internal stakeholders such as senior management, sales teams, and cross-functional departments.