Brand Activation Lead for MENA Region
7 days ago
The Brand Activation Lead for MENA Region will be responsible for leading the development and implementation of brand activation strategies to drive business growth in the MENA region.
This role reports to the Senior Marketing Manager for MENA and requires a strong understanding of consumer behavior and market trends in the region.
Key Accountabilities:
- Develop and Execute Brand Activation Strategies: Develop and execute brand activation strategies that drive business growth and meet or exceed sales targets in the MENA region.
- Lead Cross-Functional Teams: Lead cross-functional teams to develop and implement marketing campaigns and programs that meet or exceed sales targets.
- Collaborate with External Agencies: Collaborate with external agencies to develop and implement effective marketing campaigns and programs.
- Manage Stakeholder Relationships: Manage stakeholder relationships to ensure successful project outcomes and meet or exceed sales targets.
Requirements:
- Approx 3+ years of FMCG experience (multinational is a plus), preferably in personal care/beauty categories.
- Brand building experience preferred; develop local/adapting regional communications, project management of innovations and executing in-market (consumer insight generation & analysis, 360 launch – media planning, communication, on-ground activation etc).
- Experience working with cross functional teams and external agency partners (media, creative, activation, consumer insights, packaging development agencies etc).
- Saudi national only, fluent in English.
- Based in Jeddah or open to relocation to Jeddah.
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