Education Marketing Manager
4 days ago
We are seeking a highly skilled and experienced professional to join our team as an Admission Manager. The successful candidate will be responsible for leading the planning and execution of school tours, open house events, and other admissions-related activities.
Main Responsibilities:
- Ensure accurate and timely data recording, follow-ups, and lead nurturing to maximize enrolment conversions.
- Respond to all new enquiries within one working day through phone or email, leveraging the CRM's call and sequence features.
- Arrange and confirm school tours, ensuring prospective parents receive comprehensive pre-tour details.
- Provide an exceptional and personalised school tour experience, highlighting learning stories, unique curriculum, and introducing academic staff to strengthen parent engagement.
Tech-Savviness:
- Leverage CRM tools, such as sequences, workflows, and AI bots, to enhance engagement and conversions.
- Conduct training sessions for new and existing Parent Liaison Team members to maintain best practices in customer experience and technology use.
Marketing & Brand Representation:
- Ensure that the school website and marketing materials reflect accurate and up-to-date information.
- Support branding and marketing initiatives, including digital campaigns, social media engagement, and media requests.
Qualifications & Skills:
- Bachelor's degree from a recognised university with at least 5 to 6 years of experience in a sales management, business development, or customer experience role within the education or service-oriented industry.
- Excellent written and verbal communication skills in English and Arabic.
- A collaborative, proactive, and customer-focused mindset.
- Strong ability to manage data, analyse trends, and implement effective strategies.
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