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Digital Marketing Manager

2 months ago

Riyadh, Ar Riyāḑ, Saudi Arabia SOFITEL Full time

About the Role

We are seeking a highly skilled Digital Marketing Manager to join our team at Sofitel. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive digital marketing strategies to drive revenue and enhance the guest experience.

Key Responsibilities

  • Strategic Planning
    • Participate in the strategic planning process to provide expert input on digital marketing initiatives.
    • Build a digital yearly plan covering all digital channels and levers.
  • Website Management
    • Oversee the design, content, and guest experience on the hotel website.
    • Ensure the hotel website is optimized for SEO and user experience.
    • Regularly update the website with current promotions, events, and relevant content.
  • Online Travel Agencies (OTAs)
    • Manage relationships with OTAs such as Expedia, Agoda, and Booking.com.
    • Coordinate OTA strategy with the Director of Revenue to ensure connectivity opportunities are leveraged.
    • Optimize listings and manage content on all third-party websites.
    • Monitor and analyze performance metrics to enhance visibility and conversion.
  • Digital Marketing
    • Develop and implement comprehensive digital marketing strategies, including SEO, content, and email marketing.
    • Coordinate with the marketing team to ensure brand consistency across all digital platforms.
    • Handle email marketing with a third-party tool for Rooms, F&B, and other outlets in line with the strategy and corporate guidelines.
  • Social Media Management
    • Execute social media strategies with the marketing team to enhance brand awareness and engagement.
    • Curate content or coordinate content creation for platforms such as Facebook and Instagram.
    • Monitor social media channels coverage and performance.
  • Data Analysis and Reporting
    • Analyze data from various digital platforms to track performance and identify opportunities for improvement.
    • Measure and report the performance of all digital marketing campaigns and assess against goals.
    • Prepare regular reports on key metrics, such as website traffic, conversion rates, and revenue generated from digital channels.

Requirements

  • Bachelor's degree in Marketing, Business, Hospitality Management, or a related field.
  • 5 years' proven experience in e-commerce, digital marketing, or a similar role within the hospitality or other industries.
  • Strong communication skills both verbally and in writing.
  • Composed and confident in dealing with luxury clientele.
  • Strong understanding of current digital marketing concepts.
  • Strong understanding of SEO, SEM, and online marketing strategies.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Knowledge of hotel management software and OTA platforms is a plus.
  • Proficiency in web analytics tools (e.g., Google Analytics) and content management systems (CMS).
  • Be familiar with the latest digital platforms to maximize revenues.
  • Be a fluent English speaker with copywriting experience. Arabic language is a plus.