Marketing Strategy Lead

6 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Merkle Company Full time
About Our Culture:
The Merkle Company is committed to creating a culture of innovation, collaboration and growth. We believe in empowering our employees to take ownership of their work and to make a meaningful contribution to our clients' success. As a Senior Marketing Executive - Dentsu Sports Analytics MENA, you will be part of a dynamic team that values diversity, equity and inclusion. We offer a range of benefits and opportunities for professional development to support your career goals and well-being.
Key Responsibilities:
• Developing strategic marketing projects and campaigns for rights holders and brands based on insights developed from 1st party data analysis and broader 3rd party data and market research.
• Working closely with the Dentsu Sports Analytics team and the Merkle technology team on client projects in the MENA region (based in Saudi Arabia).
• Identifying and developing new business opportunities across DSI. Proactively looking at potential areas for new business and informing managers and directors of ideas and concepts.
Requirements:
• Strong analytical skills with experience in working with 1st party data and broader 3rd party data and market research.
• Excellent communication skills with the ability to communicate complex data insights to various stakeholders.
• Experience in using digital marketing platforms and data management systems.


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