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Digital Marketing Campaigns Specialist
2 months ago
We are seeking a highly skilled Digital Marketing Campaigns Specialist to join our team at Tact Digital Marketing Agency.
Key Responsibilities:
- Collaborate with the segment and campaign manager to plan and execute marketing campaigns that meet the goals and objectives of the marketing team.
- Coordinate with internal clients to develop and implement marketing strategies that drive results.
- Supervise the effective implementation of marketing campaigns, analyzing data and making recommendations for improvement.
- Analyze campaign performance and provide data-driven insights to inform marketing decisions.
- Develop and maintain detailed campaign plans, ensuring alignment with marketing objectives.
- Perform quality assurance checks to ensure precision in campaign implementation.
- Manage and update marketing data and systems to ensure accuracy and efficiency.
- Collaborate with the campaign manager to deliver marketing data and support campaign planning and execution.
- Supervise daily marketing operations and procedures to ensure seamless execution.
- Identify and troubleshoot campaign issues to ensure quality and effectiveness.
- Monitor campaign inventory and ensure client satisfaction.
- Participate in pricing and planning strategies to optimize campaign performance.
- Resolve complex ad serving issues and collaborate with account management to design and monitor campaign metrics.
- Analyze systems and recommend improvements to enhance campaign performance.
- Develop and maintain reports to track campaign progress and inform marketing decisions.
Requirements:
- Bachelor's degree in communication, digital marketing, or a related field.
- 2+ years of experience in digital marketing or a related field.
- Strong problem-solving skills and attention to detail.
- Excellent communication and project management skills.
- In-depth knowledge of running B2B and B2C campaigns.