Fragrance Trade Marketing Specialist

4 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia PUIG Deutschland GmbH Full time

Puig is a leading player in the global fashion and beauty industry, boasting a diverse portfolio of luxury brands across various sectors.

The Role

We are seeking a talented individual to join our team as a Brand Manager – Niche Brands, responsible for developing and executing trade marketing strategies, brand activations, and customer engagement initiatives tailored to the Saudi market for our niche brands including Penhaligon's, Byredo, and L'Artisan Parfumeur.

This is an exciting opportunity to bring global brand strategies to life locally, working closely with the regional marketing team and internal stakeholders to ensure brand success.

We are looking for someone with a deep understanding of the Saudi market, experience in luxury marketing, and a passion for niche beauty.

Responsibilities
  • Develop and implement marketing strategies in line with the global and regional marketing strategies.
  • Plan and execute on-ground activations, and other customer engagement initiatives.
  • Collaborate with the regional marketing team, to align marketing and local market knowledge to brand strategies.
  • Leverage CRM tools to analyze customer data and identify opportunities for targeted marketing and clienteling.
  • Develop and implement customer engagement activities that drive brand awareness and enhance loyalty and retention.
We're Looking for Someone Who:
  • Has proven experience in trade marketing, campaign planning and execution ideally within the retail or luxury sector.
  • Has hands-on experience with CRM systems and clienteling.
  • Has in-depth knowledge of the Saudi market, including consumer behavior and cultural nuances.
  • Has fluency in English and Arabic.
  • Has strong communication and presentation skills.
About Our Company

Puig is a family-owned company with a long-term commitment to our brands and stakeholders. We strive to create an inclusive environment that empowers our employees to grow professionally and personally.



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