Programming and Events Strategy Lead

3 days ago

Riyad Al Khabra, Saudi Arabia MDLBEAST Full time
About MDLBEAST
MDLBEAST is a forward-thinking organization in the events and programming industry, committed to delivering exceptional experiences for its audience. We strive to create memorable events that exceed our audience's expectations and leave a lasting impact.

Job Description:
The Programming and Events Strategy Lead is a key position within our organization, responsible for driving the success of our events and programming initiatives. This individual will oversee the development and execution of diverse programming events and corporate events, from conceptualization to on-the-ground execution. The manager will work closely with cross-functional teams, including General Managers, marketing, commercial, production, label, and creative departments, to ensure that each event aligns with our brand and business objectives.

Main Responsibilities:
  • Developing Event Strategies: Create and oversee the long-term programming strategy, ensuring alignment with our vision and commercial objectives. Continuously evaluate and adapt the strategy based on audience feedback, industry trends, and market demands.
  • Crafting Event Calendars: Lead the curation of events, performances, festivals, workshops, and cultural experiences for our venues, each offering unique offerings to their audiences. Collaborate with artistic talent, companies, and cultural partners to design a yearly programmed calendar for each venue, featuring workshops, showcases, performances, panels, and events.
  • Building Business Relationships: Establish and maintain strategic relationships with promoters, artists, agencies, and industry stakeholders. Secure partnerships to negotiate and secure bookings for yearly events in each venue, ensuring maximum visibility and financial success.
  • Overseeing Event Operations: Lead the programming implementation for each venue, supported by a dedicated team trained and managed by the Senior Manager. Oversee and coordinate on-site operations for each event, ensuring seamless execution and a smooth experience for all participants.
  • Marketing Event Promotion: Oversee the planning and execution of marketing strategies, collaborating closely with the marketing manager to ensure effective promotion across relevant social channels.
  • Financial Planning: Work closely with the Venues Finance Manager and Executive Director on event P&Ls and plan for future growth, ensuring alignment with our strategy.
  • Corporate Event Sales Strategy and Venue Management: Understand client needs and develop a compelling sales strategy with a strong value proposition for each venue. Coordinate event logistics, collaborate with internal teams on planning and execution, and leverage marketing strategies to promote the venue, focusing on driving sales and enhancing client satisfaction.
  • Membership Program Development: Collaborate with the membership team to craft a thoughtful strategy and framework that brings valuable experiences and exclusive benefits to our members, including curating exciting year-round programs, such as VIP art fair tours and elegant soirées.

Requirements:
  • Comprehensive knowledge of infrastructure, systems, and software necessary to manage events from initial inquiry to successful execution, ranging from intimate dinners to large-scale exhibitions and gala dinners accommodating up to 500 guests.

Education & Training:A bachelor's degree in event planning, programming, business development, or a related field.
Experience:Several years of experience in event planning, programming curation, and executing conference event programming.

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