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Digital Marketing Specialist
2 months ago
About the Role:
We are seeking a highly skilled Digital Marketing Specialist to join our team at Khayira Holding Company. As a key member of our marketing department, you will be responsible for developing and implementing effective digital marketing strategies to drive brand awareness, customer engagement, and conversions across various digital platforms.
Key Responsibilities:
- Digital Marketing Strategy:
- Develop and implement comprehensive digital marketing strategies to achieve business objectives and drive revenue growth.
- Conduct market research and analyze industry trends to stay up-to-date on the latest digital marketing best practices.
- Content Creation and Management:
- Create high-quality, engaging content for social media, blogs, newsletters, and other digital marketing channels.
- Manage and maintain a content calendar to ensure consistent and timely content publication.
- Graphic Design and Visual Identity:
- Design visually appealing graphics and visual elements for social media, promotional materials, and other digital marketing content.
- Ensure consistency in the look, feel, and tone of all design projects to maintain the company's visual identity.
- Collaboration and Reporting:
- Work closely with cross-functional teams to plan, coordinate, and execute cohesive marketing campaigns.
- Provide regular reports on key performance indicators (KPIs) for marketing campaigns, social media metrics, and website traffic.
- Stay up-to-date on digital marketing trends, tools, and best practices to continuously improve strategies and results.
Requirements:
- Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
- Proven experience in digital marketing, with a focus on social media management, content creation, and graphic design.
- Proficiency in graphic design software (e.g., Adobe Creative Suite, Canva) and social media management tools (e.g., Hootsuite, Buffer).
- Strong writing, editing, and communication skills with a keen attention to detail.
- Knowledge of SEO best practices and experience with web analytics tools (e.g., Google Analytics, social media insights).
- Ability to work independently and collaboratively in a fast-paced environment with multiple projects and deadlines.
What We Offer:
- Opportunities for professional growth and development.
- Discretionary Bonuses: Eligibility for annual performance-based bonuses.