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Go-to-Market Specialist

1 week ago

Riyadh, Ar Riyāḑ, Saudi Arabia leantech Full time

About the Job

We're looking for a seasoned Product Marketing Manager to drive our go-to-market (GTM) strategy and sales enablement efforts. As a PMM, you will be responsible for creating impactful collateral, identifying key use cases, and conducting market research to inform product and feature development.

Key Requirements

  1. Experience in product marketing within a B2B SaaS company.
  2. Technical copywriting skills with experience in writing product specs, GTM materials, and other technical content.
  3. Strong understanding of sales enablement and GTM collateral creation.
  4. Experience with A/B testing and prototyping to assess and optimize marketing strategies, products, and messaging.

Preferred Qualifications

  • Familiarity with martech tools to manage customer data and track marketing campaign performance.
  • Fintech/payments experience is preferred.
  • Fluency in Arabic.
  • Experience in market research: conducting user research, focus groups, user interviews, and competitive analysis.