Ticketing Campaign Manager
6 days ago
We are seeking an experienced Ticketing Campaign Manager to join our dynamic team. The successful candidate will have a deep understanding of ticketing and event marketing, with a proven track record of driving sales and engagement.
About the RoleThis is an exciting opportunity for a motivated and results-driven individual to take ownership of our ticketing campaigns and drive revenue growth. As a key member of our marketing team, you will work closely with other departments to ensure alignment between marketing and ticketing strategies, as well as successful event execution.
Main Responsibilities:
- Develop and Manage Ticketing Campaigns: Develop and manage ticketing campaigns to maximize event attendance, ensuring strategic alignment with broader marketing and event goals.
- Campaign Optimization & Performance Analytics: Focus on driving ticket sales by using advanced analytics to spot opportunities for optimization and address any issues across digital channels and ticketing platforms.
- Team Leadership: Manage and mentor a team of digital marketers, providing direction and guidance on executing ticketing campaigns that meet KPIs and overall event objectives.
Required Skills and Qualifications:
- Minimum 5 years of experience in digital marketing, with a focus on event ticketing campaigns and ticket sales.
- Familiarity with ticket sales optimization techniques and best practices.
- Proven ability to manage and optimize digital ticketing campaigns using analytics tools (Google Analytics, Adobe Analytics), SEO, and PPC.
- A/B testing & performance analytics: Significant experience with A/B testing, web analytics, and optimization techniques specifically for ticket sales and event promotions.
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