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Strategic Marketing Leader

1 week ago

Riyadh, Ar Riyāḑ, Saudi Arabia Visa Inc. Full time
Job Description

We are seeking a highly skilled and experienced Marketing Services Director to join our team in KSA. As a key member of our marketing leadership, you will be responsible for driving visionary leadership in strategic planning, development, and implementation of annual/multi-year marketing plans for our clients, enhancing our client marketing agenda.

Main Responsibilities:

  • Drive cross-border transactions, grow premium segments, and accelerate eCommerce volumes through high-impact sponsorship assets, strategic partnerships, and advisory services.
  • Uncover new market opportunities to deliver value-added services to clients and cardholders, driving market penetration and growth.
  • Spearhead digital marketing transformation to help clients drive a more focused and efficient effort on accelerating customer acquisitions, deepen spends engagement, and improving loyalty and retention rates, leveraging cutting-edge digital tools and data-driven strategies.
  • Adapt and localize global and regional marketing initiatives to address specific market needs and opportunities, ensuring they resonate and drive engagement within KSA.
  • Activate global sponsorship and product platform initiatives across KSA, maximizing their impact and visibility.

Key Qualifications:

  • Retail banking, cards marketing, and FMCG experience is a plus.
  • Advanced degree in Business, Management, Advertising, or a related field.
  • Proven relationship management skills with a track record of excellence.
  • Extensive marketing management experience (10-12+ years), demonstrating outstanding performance and leadership.