Digital Marketing Strategist

3 days ago


Riyad Al Khabra, Saudi Arabia Flow Full time
About the Role

Flow is seeking a highly skilled Digital Marketing Strategist to manage and elevate our social media presence. This role involves managing multiple social media accounts across various platforms, driving social engagement, and implementing creative marketing strategies.

The ideal candidate will have experience in photography and videography, influencer marketing, and content creation. They will also be responsible for managing photo and video shoots with the Marketing Director, supporting the Marketing Director on various online activities, and event coverage - internal and external.

This role requires a strong creative and aesthetic eye, a strong attention to detail, and a very strong understanding of the local market when it comes to social media, trends, activities, and cultural nuances. The candidate will need to be able to work independently and have a strong strategic understanding, as well as meet business requirements and deliverables as expected.

Responsibilities
  • Develop and execute effective social media marketing strategies.
  • Manage and collaborate with photographers and videographers to ensure high-quality visual content aligns with brand messaging.
  • Develop and manage influencer partnerships, content creators, and influencer marketing campaigns to increase brand visibility and engagement.
  • Handle multiple social media accounts across various platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.), ensuring consistent and engaging content.
  • Monitor and manage social media engagement, responding to comments, messages, and interacting with the online community to foster relationships.
  • Create, edit, and publish compelling and visually appealing content (posts, stories, videos) that resonates with the target audience.
  • Develop and implement social media strategies to drive brand awareness, customer engagement, and business growth.
  • Track performance across social media channels, provide insights, and adjust strategies as needed to achieve KPIs.


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