Digital Marketing Director
4 days ago
Job Description
The Head of Digital Marketing plays a pivotal role in shaping the brand's online presence and driving digital initiatives to enhance customer engagement and loyalty. This position involves leading a dynamic team of marketing professionals and collaborating with other departments to craft and implement cutting-edge digital marketing strategies.
Key Responsibilities
- Develop and execute a comprehensive digital marketing strategy aligned with business goals.
- Oversee and manage all digital marketing campaigns across various channels.
- Lead, mentor, and develop a high-performing digital marketing team.
- Analyze and report on performance metrics to monitor campaign effectiveness.
- Optimize content for SEO to improve organic search rankings.
- Drive PPC campaigns to achieve maximum ROI.
- Craft visually compelling marketing materials in collaboration with the creative team.
- Enhance social media presence through strategic planning and engagement.
- Utilize data analytics to understand customer behavior and market trends.
- Direct email marketing efforts to increase customer acquisition and retention.
- Foster relationships with external partners and vendors.
- Stay up-to-date with industry trends and emerging technologies.
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