Digital Marketing Director

2 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Innovo Group Full time

As a key member of the Innovo Group team, you will lead strategic marketing efforts to drive business growth and customer engagement. This role involves developing and executing comprehensive marketing strategies, managing budgets, and collaborating with internal stakeholders to deliver high-quality sales-ready leads.

Key Responsibilities
  • Develop and execute multi-channel marketing campaigns to generate leads and drive brand visibility.
  • Conduct market research to identify target audiences, market trends, and competitor activities.
  • Define brand positioning, messaging, and unique selling propositions (USPs) for projects.
  • Align marketing strategies with sales objectives to maximize lead conversion and ROI.
  • Plan and manage digital marketing channels, including social media, email marketing, and search engine optimization.
  • Ensure campaigns are executed on time and within budget while delivering measurable results.
  • Optimize campaign performance using marketing analytics and data-driven insights.
Qualifications
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field.
  • Experience: Minimum 5+ years in marketing, preferably in off-plan residential real estate.
  • Strong expertise in digital marketing, CRM platforms, lead generation, and campaign optimization.
  • Proficiency in Google Ads, Facebook Ads, LinkedIn Ads, Instagram, YouTube, SEO, SEM, and content marketing.
  • Ability to manage budgets effectively and optimize cost-per-lead (CPL) and return on investment (ROI).


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