Digital Growth Strategist
3 days ago
About the Role
We are seeking an experienced Marketing Director to lead our performance marketing efforts and drive growth across multiple regions. This role requires a strategic thinker with expertise in demand generation, account-based marketing, and data-driven decision making.
- Develop and execute demand generation strategies to optimize lead flow and conversion rates.
- Manage and optimize paid media campaigns, ensuring high ROAS and cost-efficient CAC.
- Leverage data to inform web conversion strategy, improving user journeys, landing page CRO, and website SEO.
- Establish A/B testing frameworks to analyze creatives, messaging, and targeting strategies, maximizing ad effectiveness.
Requirements
- 8+ years of experience in performance marketing, with a strong B2B SaaS or fintech background.
- Expertise in paid media buying, demand generation, and account-based marketing for lead-driven businesses.
- Proven experience in CRM marketing and marketing automation tools.
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