Digital Growth Strategist

3 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Foodics Full time

About the Role

We are seeking an experienced Marketing Director to lead our performance marketing efforts and drive growth across multiple regions. This role requires a strategic thinker with expertise in demand generation, account-based marketing, and data-driven decision making.

  • Develop and execute demand generation strategies to optimize lead flow and conversion rates.
  • Manage and optimize paid media campaigns, ensuring high ROAS and cost-efficient CAC.
  • Leverage data to inform web conversion strategy, improving user journeys, landing page CRO, and website SEO.
  • Establish A/B testing frameworks to analyze creatives, messaging, and targeting strategies, maximizing ad effectiveness.

Requirements

  • 8+ years of experience in performance marketing, with a strong B2B SaaS or fintech background.
  • Expertise in paid media buying, demand generation, and account-based marketing for lead-driven businesses.
  • Proven experience in CRM marketing and marketing automation tools.


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