Digital Marketing Director
5 days ago
About the Role
The Amazon GCC team is seeking an experienced Senior Content Manager to lead our TCEE category's creative direction and strategy. This role involves developing a comprehensive CX plan, collaborating with business teams, and driving strategy to achieve project goals.
Key Responsibilities
- Lead annual category calendar content planning, creative development, and cross-channel campaign execution.
- Develop and execute merchandising plans for product launches and deals & events.
- Analyze post-campaign results and provide recommendations for improvement.
- Collaborate with Vendor Management, Design, and Instock Management functions to source content inputs.
- Coordinate with central marketing stakeholders to push inputs into various channels.
- Partner with business teams to drive customer demand or mitigate overstock through deals & cross-site events.
- Contribute to weekly and monthly business reviews, reporting on content management performance.
- Routine A/B testing for content strategy optimization across storefronts, emails, and other traffic channels.
Requirements
- 5-10 years of experience in online marketing and/or site merchandising.
- Excellent written English and Arabic skills, strong attention to detail.
- Deep understanding of traffic-driving mechanisms (Email, search, browse, SEO, etc.) and their optimization.
- In-depth knowledge of merchandising and customer behavior metrics.
- Online retail experience.
- Strong communication and computer literacy skills.
Preferred Qualifications
- Proficiency in analysis tools, including Microsoft Excel and SQL.
- Experience delivering results by partnering with and influencing others.
- Familiarity with HTML, XML, Photoshop, and general office software.
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