Digital Marketing Director

5 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Amazon Full time

About the Role

The Amazon GCC team is seeking an experienced Senior Content Manager to lead our TCEE category's creative direction and strategy. This role involves developing a comprehensive CX plan, collaborating with business teams, and driving strategy to achieve project goals.

Key Responsibilities

  • Lead annual category calendar content planning, creative development, and cross-channel campaign execution.
  • Develop and execute merchandising plans for product launches and deals & events.
  • Analyze post-campaign results and provide recommendations for improvement.
  • Collaborate with Vendor Management, Design, and Instock Management functions to source content inputs.
  • Coordinate with central marketing stakeholders to push inputs into various channels.
  • Partner with business teams to drive customer demand or mitigate overstock through deals & cross-site events.
  • Contribute to weekly and monthly business reviews, reporting on content management performance.
  • Routine A/B testing for content strategy optimization across storefronts, emails, and other traffic channels.

Requirements

  • 5-10 years of experience in online marketing and/or site merchandising.
  • Excellent written English and Arabic skills, strong attention to detail.
  • Deep understanding of traffic-driving mechanisms (Email, search, browse, SEO, etc.) and their optimization.
  • In-depth knowledge of merchandising and customer behavior metrics.
  • Online retail experience.
  • Strong communication and computer literacy skills.

Preferred Qualifications

  • Proficiency in analysis tools, including Microsoft Excel and SQL.
  • Experience delivering results by partnering with and influencing others.
  • Familiarity with HTML, XML, Photoshop, and general office software.


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