B2B Content Strategist

About Us

We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more.

We foster a work environment rich in diversity, creativity, and collaboration, with 7,100+ employees from 95+ nationalities in 27 markets.

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in.

The Role Overview

As a B2B Marketing Strategist, you will oversee the development and execution of various communication strategies aimed at B2B partners.

This role includes defining Agoda's comprehensive product marketing strategies, building our core product value propositions, optimizing all content efforts and measurement tracking, crafting materials for C-suite presentations, and collaborating with senior stakeholders across departments to identify and showcase our strengths in the B2B travel sector.

Key Requirements

• Develop and Implement Product Marketing Strategy: Create a comprehensive strategy and materials that engage B2B audiences, elevate brand awareness, and deliver tangible business results across multiple business units.
• Craft Compelling Product Messaging: Develop messaging and positioning that differentiates our products in the market.
• Project Management of Cross-Functional Initiatives: Ensure alignment and effective communication among all stakeholders while managing cross-functional projects.
• Performance Analysis: Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings.
• Enhance Sales Materials and Strategy: Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
• Conduct Market Research: Identify partner needs and market trends to develop a competitive positioning strategy.
• Craft Engaging Presentations: Design and manage high-impact presentations that effectively convey Agoda's brand story and core strategies to partners and C-suite executives.

Qualifications

1. Extensive Experience: A minimum of 4 years in product marketing, strategy, content marketing, or related roles—preferably in the tech industry. Experience in a B2B marketing environment is a plus.
2. Data-Driven Approach: Strong analytical skills with the ability to analyze data (SQL knowledge is a strong plus), translate data into actionable insights, and support content strategies and value propositions.
3. Innovative Problem-Solving Skills: The ability to tackle complex challenges in a non-linear fashion is essential. We seek a resourceful candidate who can effectively navigate the organization to gather necessary information and implement innovative solutions while adapting to evolving scenarios and leveraging valuable resources creatively.
4. Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
5. Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative.
6. Industry and Product Knowledge: Familiarity with the tech and travel industries, with experience in the online travel agency sector being a plus.
7. Technical Proficiency: Knowledge of marketing automation tools, CRM systems, and analytics software is an advantage.