Inflight Entertainment Specialist
5 days ago
About the Role
As our Content Programming and Strategy Specialist, you will work closely with our marketing and product teams to develop and implement effective content strategies that drive engagement and revenue growth.
You will analyze market trends, customer preferences, and competitor activity to identify opportunities for innovative content offerings and enhancements.
Responsibilities
- Analyze market trends, customer preferences, and competitor activity to identify opportunities for innovative content offerings and enhancements;
- Develop and implement effective content strategies that drive engagement and revenue growth;
- Create conceptual content curation strategies contemplating targeted audiences, consumer habits, and overall global/regional content trends;
- Design content concepts aligned with the Airline markets and global business strategy;
- Understand airlines passenger profiles to properly tailor an assertive content strategy;
- Sort and select content (Film & TV, regional and special content) for different systems;
- Manage and utilize data insights to create coherent content curation;
- Generate content license negotiations with distributors and content creators;
- Develop special projects and propose innovation through strategic partnerships with relevant content creators and brands;
- Seek innovative opportunities that bring value and differentiation for the Airline's Inflight Entertainment platforms;
- Involvement on product development features, focused on content management for the company and customers;
- Produce assertive content strategies based on personalized passenger profiles.
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