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Senior Marketing Manager

2 months ago

Riyadh, Ar Riyāḑ, Saudi Arabia UMX Studio Full time

About UMX Studio

UMX Studio is a leading game development company that has been pushing the boundaries of gaming innovation since its inception in 2014. With a commitment to excellence, we have established ourselves as a pioneer in the industry, crafting immersive experiences that attract thousands of new players daily.

Job Summary

We are seeking a highly skilled Senior Manager, Marketing & Growth to spearhead our marketing efforts and drive user acquisition across various platforms. As a key member of our team, you will be responsible for developing and executing innovative strategies to engage users, optimize user acquisition efforts, and drive growth.

Key Responsibilities

  • Strategic Marketing & User Acquisition: Develop and execute global marketing strategies, emphasizing user acquisition, market analysis, and budget management.
  • KPIs & Campaign Management: Establish and monitor campaign KPIs, focusing on user engagement, downloads, and retention to optimize user acquisition efforts.
  • Digital & Creative Campaigns: Lead digital marketing and creative content initiatives across key platforms to drive user interest and download rates, ensuring continuous optimization.
  • ASO & Market Visibility: Drive App Store Optimization (ASO) to improve game visibility on major platforms, while staying updated on mobile gaming trends for strategic insights.
  • Innovative Techniques & Analytics: Utilize machine learning and advanced analytics to enhance marketing tactics and user insights, ultimately boosting Lifetime Value (LTV).
  • Market Analysis and Trends: Stay abreast of the latest trends in the mobile gaming market, leveraging insights for strategic decision-making in user acquisition and marketing.
  • Operational Leadership & Strategic Oversight: Oversee the integration of marketing with business, product, and operational strategies, ensuring cohesive growth and market expansion.
  • Continuous Improvement: Analyze and refine marketing strategies based on performance data, aiming for sustainable user growth and competitive market positioning.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Minimum 5 years of mobile game marketing experience for iOS and Android platforms.
  • Strong leadership skills to lead and motivate marketing teams effectively.
  • Proficiency in digital advertising platforms such as social media, Google Ads, and Apple Search Ads, proficient in analyzing mobile game products to drive user engagement and retention, and informed data-driven marketing strategies for optimal results.
  • In-depth knowledge of App Store Optimization (ASO) techniques for Apple and Google platforms, coupled with a passion for gaming and a deep understanding of gamer behavior.

Desirable but not required

  • Master's degree in Marketing, Business Administration, or a related field.
  • Additional certifications in digital marketing or game development.
  • Experience with machine learning applications in marketing.
  • Proficiency in languages other than English to facilitate international marketing efforts.