Senior Event Marketing Professional
6 days ago
Key Responsibilities:
- Leadership: Recommend team structures and delivery solutions based on requirements, line manage senior marketers and specialists working across a range of events, and work with Group Director to ensure right structure, specialisms and level of resources to meet agreed KPI's.
- Analysis & Insight: Monitor campaign performance by supervising the production of relevant and timely reports, recommend changes to campaign execution based on data insights, share relevant insights with sales, event team and senior management to drive revenues or pursue new opportunities, and analyse and report trends over time and use these insights to build more effective campaigns.
- Planning & Campaign Management: Work with marketing managers/wider team to plan product marketing campaigns to meet strategic objectives – for exhibitions and virtual/hybrid events, monitor operational implementation plans and ensure adherence to deadlines, and assist marketing managers with the development of marketing budgets in line with plans and ensure budget trackers are kept up to date.
- Marketing Execution: Together with the marketing managers identify target universe and key segments within target universe, guide the team in developing personas, value propositions and messaging for each of the key segments, ensure that timely, relevant communications are sent through full mix of channels and that the team are optimising the effectiveness of these channels, and input into the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc).
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Event Marketing and PR Professional
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